Case Library
True Religion
True Religion's True Rewards Program
True Religion, known for its high-quality jeans and iconic stitching, is headquartered in Gardena, CA. The company is embarking on a strategic initiative to grow its customer base and increase engagement through its True Rewards loyalty program. To succeed, True Religion needs to define its target audience and segment customers effectively, building tailored customer personas and designing a sales campaign that will drive membership and conversions.
The challenge lies in understanding the unique behaviors of its customers, differentiating itself from competitors in the fashion and retail space, and identifying white space opportunities to grow revenue through a more robust loyalty program. This case will task students with developing actionable strategies that foster customer loyalty and lifetime value (LTV).
Customer Service & Account Management
Digital Marketing
Growth Strategy
Market Research
Marketing
PR & Communications
True Religion
Developing an Organization-Wide DEI Action Plan for True Religion
True Religion, known for its commitment to quality and innovation in retail fashion, is striving to embed diversity, equity, and inclusion (DEI) throughout its organization. With a growing recognition of the importance of fostering an inclusive work environment, True Religion seeks to develop a department-level DEI action plan aligned with its broader organizational goals.
The challenge lies in creating tailored DEI strategies that reflect the company’s mission, engage employees across departments, and provide tools for retail employees to actively participate in fostering an inclusive culture. This project invites students to explore best practices, engage with stakeholders, and design DEI action plans that drive accountability, promote inclusivity, and integrate DEI into every level of the organization.
Marketing
PR & Communications
Talent Management
True Religion
Developing a Training Program Strategy for Retail Employees at True Religion
True Religion Brand Jeans, operating across the US, Canada, and the UK with 49 retail stores and 350 employees, is seeking to refresh its employee training program. With a young workforce and competitive retail landscape, the company aims to design a modern training program that drives engagement, comprehension, development, and retention. The goal is to implement effective training tools that positively impact employee performance and reduce turnover.
To meet these goals, students will design a comprehensive strategy to implement new training programs, focusing on influencing the workforce through innovative tools, engaging training methods, and actionable insights. Success will be measured by improvements in key performance indicators (KPIs) such as sales, conversion, and retention.
Training & Development
True Religion
Diversity and Inclusion Strategy Focused on Community Engagement at True Religion
True Religion, a powerhouse denim brand since the early 2000s, has undergone significant restructuring and recently emerged from bankruptcy. As part of its reinvention, the company is working to revitalize both its business and corporate culture. With improved financial performance and the ability to pay bonuses, True Religion has seen positive cultural shifts and is ready to build on this momentum by expanding its diversity, equity, and inclusion (DEI) initiatives.
The company’s Human Resources (HR) team seeks assistance in developing a robust DEI strategy that not only strengthens internal culture but also engages employees in community outreach. Employees are eager to participate in initiatives such as a Culture Committee and Diversity Council, with a focus on serving underserved communities—particularly children. True Religion’s DEI vision emphasizes diversity across gender, race, religion, sexual orientation, ability, and age, aligning with the company’s mission to create meaningful social impact.
This project invites students to develop a comprehensive DEI strategy, focusing on leveraging employee engagement to support True Religion’s business and community objectives.
Marketing
Organizational Culture
Talent Management
True Religion
Revitalizing eCommerce Growth Strategy for True Religion Brand Jeans
The denim market is evolving rapidly, with legacy brands leveraging nostalgia and emerging labels introducing innovative designs and captivating advertising. True Religion, a once-iconic brand, is rebranding itself with a new logo, adjusted pricing structures, and organizational changes. The company aims to double its eCommerce business in three years and triple it within five years. To achieve this ambitious goal, True Religion is counting on creative, bold strategies that drive customer acquisition, retention, and market share expansion.
This project provides students with a unique opportunity to develop a transformative eCommerce growth strategy for a brand in the midst of a turnaround. Leveraging insights from customer data, competitors, and market trends, students will propose one strategic initiative that will have a monumental impact on the brand’s business trajectory.
Digital Marketing
Growth Strategy
Marketing
Sales & Business Development
True Religion
Developing a Customer-Centric Supply Chain Strategy for True Religion
As part of its revitalization efforts, True Religion aims to become more customer-centric by reorienting its supply chain strategy. The challenge is to design a supply chain that reflects and responds to customer needs, streamlining processes and policies to enhance customer experience. To achieve this, True Religion needs to assess its current supply chain, evaluate customer expectations, and identify ways to integrate customer feedback into supply chain planning.
This project invites students to develop innovative solutions that align supply chain agility with the brand’s mission and product offerings. Success will be measured by True Religion’s ability to reduce turn-around times, optimize inventory, and meet eCommerce demands effectively.
Operations
Purchasing, Logistics, Supply Chain
True Religion
True Religion Case Assessment Library serve as a dynamic tool to engage next-generation talent, foster deeper brand understanding, and create meaningful career pathways. Given True Religion's focus on authenticity, culture, and premium craftsmanship, the library aligns perfectly with our brand’s evolving strategy.
True Religion has successfully positioned itself at the intersection of fashion, culture, and commerce. The brand is known for its iconic denim, bold designs, and commitment to staying connected with younger audiences through collaborations and culturally relevant partnerships. This case library extends this connection by allowing students and emerging professionals to explore business challenges, from managing fashion trends to revitalizing brand presence across retail and e-commerce channels.
Additionally, as True Religion emphasizes accessibility while maintaining premium appeal, this case library is designed to educate participants about the brand’s mission to democratize fashion without losing its essence. By involving young talent in problem-solving exercises around real scenarios—such as expanding activewear lines or leveraging nostalgia-driven marketing—True Religion is identifying individuals who align with its values and brand vision. This process not only strengthens brand loyalty but also helps the company tap into new, creative minds to fill roles that resonate with both the brand’s heritage and future ambitions.
Ultimately, this initiative would contribute to True Religion’s growth by providing participants with a hands-on introduction to the business. This library serves as a recruitment pipeline, inviting those who excel in these challenges to find fulfilling full-time roles within the company, thereby aligning talent development with the brand’s ongoing strategy to solidify its presence in the fashion world