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Developing a Customer-Centric Supply Chain Strategy for True Religion

Last Updated: 04/01/2026

Case Organization

True Religion

https://www.truereligion.com/

500 West 190th Street, Suite 300, Gardena, CA 90248, USA

101-500

Case Contributors

Theresa Watts

Senior Vice President Human Resources, Diversity, Equity and Inclusion @ True Religion for 5 year(s)

in/theresa-w-b9026b1

Results-driven Human Resources, Organizational Business and Management Professional with broad-based experience in organizational design, development, and management within Fortune 500 companies. Accomplished seasoned professional who has earned a reputation for building/designing HR departments, consistently integrating the people, information, and technology of an organization to improve productivity, increase efficiencies, enhance quality, and maximize profitability. Collaborative leader with the ability to build, train, motivate, and mentor highly successful teams to outstanding performance. Effective communicator possessing excellent interpersonal and relationship-building skills. Consistently promoted and sought out for expertise. Expertise includes:

  • Organizational Development 
  • Strategic Planning
  • Project Management 
  • Employee Relations
  • Change Management 
  • Team Leadership
  • Process Improvement 
  • International Business Development and Operations 
  • Training and Development 
  • Coaching and Mentoring
  • Risk Assessment and Management 
  • Mergers and Acquisitions

Case Disciplines

Operations Purchasing, Logistics, Supply Chain

Skills & Expertise

Competitive Benchmarking Consumer Insights Cost Optimization Customer Segmentation Customer-Centric Supply Chain Strategy Demand Planning & Forecasting eCommerce Fulfillment Strategy End-to-End Supply Chain Analysis Inventory Management Last-Mile Delivery Optimization Lead Time Reduction Logistics & Distribution Strategy Omnichannel Fulfillment Order Management Systems Process Improvement Procurement & Sourcing Strategy Risk Management Supplier Relationship Management Supply Chain Agility Supply Chain Optimization Vendor Negotiation

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

As part of its revitalization efforts, True Religion aims to become more customer-centric by reorienting its supply chain strategy. The challenge is to design a supply chain that reflects and responds to customer needs, streamlining processes and policies to enhance customer experience.
Learning Objectives

This is what students will learn as they complete the case.

This case focuses on designing a customer-centric supply chain strategy that aligns operations with evolving consumer expectations. Students will develop skills in supply chain optimization, customer insights, and operational strategy while connecting backend processes to front-end customer experience. 
  •  Analyze customer segments and translate consumer expectations into supply chain requirements 
  •  Evaluate current supply chain structures to identify inefficiencies, bottlenecks, and opportunities for improvement 
  •  Conduct competitor and market benchmarking to understand best practices in customer-centric supply chains 
  •  Assess supply chain agility, including inventory management, manufacturing, and fulfillment processes 
  •  Develop strategies to improve order management, reduce turnaround times, and enhance delivery performance 
  •  Explore the role of eCommerce in shaping supply chain design and responsiveness 
  •  Propose data-driven solutions to optimize inventory, forecasting, and demand planning 
  •  Define key performance indicators (KPIs) to measure supply chain efficiency and customer satisfaction
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
Milestone #1
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #2
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #3
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #4
Guiding Questions
Deliverable
Suggested Outcome(s)

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