Three-Step approach: #1: AI response to handle/funnel inquiries via web/email/text to the appropriate area in LS – thus eliminating the human response time and moving things along faster. This is not a major plus for the company. Does require analytics of email to properly interpret and send to along to right place. #2: AI able to read request for “product crossover part # from a competitor” to LS Product Part Number and show details of compatibility in response back to the potential customers. (B2B only); #3: AI to have a dialog with “online customer” to ask questions via chat or form data to guide them to the one or more LS Products with Part Numbers and (pricing?) that will meet their needs. (Guided Selling);