Project Title: Global Expansion Planning for a US-based Boutique Digital Agency

WestWay Technology

Details
Project Title Global Expansion Planning for a US-based Boutique Digital Agency
Project Topics Growth Strategy International Affairs Talent Management
Skills & Expertise
Project Synopsis: Challenge/Opportunity

WestWay Technology is a boutique digital agency that partners with brands to create websites, mobile apps, and other digital solutions. Clients range from Fortune 500 companies to start-up businesses looking to promote their brand and improve key metrics.  Headquartered New York, WestWay is interested in moving from domestic to global staffing model and understanding the value-proposition of opening an office in India, South America, or Europe. WestWay is looking to gain a clear understanding of the implications of such as move in terms of engineering, operations, and management and hear students' recommendations for expansion based upon their analysis.

Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

UPLOAD MILESOTNE #3 DELIVERABLE

Jan 09 2021 Submission Required

UPLOAD MILESOTNE #1 DELIVERABLE

Mar 08 2021 Submission Required

Program Kickoff

Jul 27 2021 Event

TEMP CHECK #1 DUE

Oct 08 2021 Evaluation

Professional Development Session with Greg Zlevor, Westwood International

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

TEMP CHECK #2 DUE

Evaluation

Final Presentations

OFFICIAL PROJECT END

PEER EVALUATION DUE

Evaluation

SELF EVALUATION DUE

Evaluation

UPLOAD YOUR RESUME

Submission Required

UPLOAD MILESOTNE #2 DELIVERABLE

Submission Required

UPLOAD FINAL PRESENTATION

Submission Required

PRE-KICKOFF Q&A @ 8:00 AM ET

UPLOAD FINAL REPORT

Submission Required

REMINDER OF CONFIDENTIALITY

Teams Finalized & Shared with Industry Partner

KICKOFF EVALUATION DUE

Evaluation