Project Title: Global Expansion Planning for a US-based Boutique Digital Agency
WestWay Technology
| Details | |
|---|---|
| Project Title | Global Expansion Planning for a US-based Boutique Digital Agency |
| Project Topics | Growth Strategy International Affairs Talent Management |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | WestWay Technology is a boutique digital agency that partners with brands to create websites, mobile apps, and other digital solutions. Clients range from Fortune 500 companies to start-up businesses looking to promote their brand and improve key metrics. Headquartered New York, WestWay is interested in moving from domestic to global staffing model and understanding the value-proposition of opening an office in India, South America, or Europe. WestWay is looking to gain a clear understanding of the implications of such as move in terms of engineering, operations, and management and hear students' recommendations for expansion based upon their analysis. |
| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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UPLOAD MILESOTNE #3 DELIVERABLE |
Jan 09 2021 | Submission Required |
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UPLOAD MILESOTNE #1 DELIVERABLE |
Mar 08 2021 | Submission Required |
|
Program Kickoff |
Jul 27 2021 | Event |
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TEMP CHECK #1 DUE |
Oct 08 2021 | Evaluation |
|
Professional Development Session with Greg Zlevor, Westwood International |
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OFFICIAL PROJECT KICKOFF @ 8:00 AM ET |
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TEMP CHECK #2 DUE |
Evaluation | |
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Final Presentations |
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OFFICIAL PROJECT END |
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PEER EVALUATION DUE |
Evaluation | |
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SELF EVALUATION DUE |
Evaluation | |
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UPLOAD YOUR RESUME |
Submission Required | |
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UPLOAD MILESOTNE #2 DELIVERABLE |
Submission Required | |
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UPLOAD FINAL PRESENTATION |
Submission Required | |
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PRE-KICKOFF Q&A @ 8:00 AM ET |
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UPLOAD FINAL REPORT |
Submission Required | |
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REMINDER OF CONFIDENTIALITY |
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Teams Finalized & Shared with Industry Partner |
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KICKOFF EVALUATION DUE |
Evaluation |