We aim to increase the impact of wellness and environmentally friendly companies through growth marketing plans at Greenspan Consulting. Currently, we have an opportunity to increase the impact we create because the wellness industry is growing excessively. The opportunity is to build a growth strategy focused primarily on retaining clients, enhancing digital presence, and building our internal operations to be able to handle projects more efficiently. Ideally, we can start to execute some of the strategies we create. There will be funding and an admin dedicated to this opportunity if we get the chance to work together. To achieve this growth goal, I believe we will need to start with some research to get the team up to speed on the industry. Then I think we will need to evaluate our value proposition and ideal customer profile. From there, we will need to build an omnichannel approach, both on the marketing side and the business development side. They once prioritized, we can begin to execute here. To be more specific, think of digital marketing and business development plans. But since we are youthful, quick-acting, and willing to test, we can get creative here. A success here would be to have higher converting marketing funnels (email campaigns, impact from PR, etc.), a sales process that is established and proven by an increased pipeline, and an increased retention rate. Numbers and KPIs are to be defined but these are all quantifiable.