Identify and evaluate opportunities and make recommendations for business expansion within the industry.

Growth Strategy:
• Examine the company’s growth plan. How can the business be best positioned for success? What are the greatest opportunities and/or challenges? Take into account their growth plan and existing traction.
• When preparing for the future of the business, what are some key concerns and areas of focus the host company should address?
• How is the company’s brand perceived by customers?
• From a product and service perspective, how well does the company meet customer needs? Are their customers satisfied with their purchases?

Sales and Business Development:
• Prepare a comprehensive list of industry stakeholders and competitors that offer similar products and/or services. Make comparisons between your host company and its competitors in the following areas: pricing, features, services, regionality, customer demographics, etc.
• How does the company’s pricing compare to competitors? Would you modify the pricing structure? If so, how?
• Are there alternative ways to sell that the company hasn’t considered? Would they be more effective? What data do you have to support your reasoning?
• When it comes to the sales plan, how would you prioritize the sales team’s time and resources?
• Rather than providing financial aid, the company finances its own programs with an average payment of about $200 per month (non-deferred). 

How might we promote the affordability of this program to offset the non-deferred student loan financing program?
We would consider this project a success if provided clear, supported ideas to increase enrollments. We are looking to grow our enrollments by over 300%