UnderCover Rubber Fall Internship

Program Overview
Program Title UnderCover Rubber Fall Internship
Organization CapSource
Student Application Link https://capsource.app/program/undercover-rubber-fall-internship/rfp
# of Students Enrolled
4
# of Projects Running
1 Project/s Added (of Expected)

Program Timeline

Project Duration

Start Date: 09/27/21      End Date: 11/19/21

2 months

Collaboration Overview
About Students

UnderCover Rubber Fall 2021 Virtual Internship Program

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Growth Strategy Product Design & Development Research & Development Research & Development Sales & Business Development
Target Industries
Skills & Expertise
Location Information & Preferences

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jul 19 2021, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jul 26 2021, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Sep 06 2021, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Sep 13 2021, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Sep 27 2021, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Nov 19 2021, 12:00.00 AM

Project Overview

Project Details
Project Title Build A Marketing Strategy To Grow And Engage Our Target Market
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

David Hagan invented 3 styles of Condom Holders to allow sexually active men (and women) to carry condoms discreetly at all times. Our first launch of UnderCover Rubber was in December 2019. As a Beta Test, the Condom Holders were offered free of charge (you just pay shipping). The initial Condom Holders were made of Vinyl. While I actually received a Patent on the first model, we were not happy with the product because the Vinyl was too thick and stiff and both the fabric and fabrication were of poor quality. So, I spent a lot of time trying to find a new fabric/fabricator and trying to enhance the product design. In July 2020, I located a fabricator in High Point, NC which is owned by a friend who is also an alumnus of NC State – small world. We spent 4 months evaluating multiple fabrics including suede, pleather and high denier nylon as well as tweaking the design of all 3 styles to arrive at our new products. We selected Cordura high denier nylon which is thin, supple, lightweight, waterproof and very durable (also used for backpacks & luggage). In December 2020, we relaunched UnderCover Rubber with these new Nylon Condom Holders. As a continuation of our Beta Test, these new Nylon Condom Holders are also being offered free of charge (you just pay shipping) through June 30, 2021 with the goal of identifying any potential product enhancements before we begin selling these versions of the Condom Holders. We plan to start charging for the “Tool” Kits in the next month based upon the pricing feedback received to date. We recognize we still need considerable help to enhance our product designs and develop a marketing plan.


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Touchpoints & Assignments Date Type

OFFICIAL INTERNSHIP END

03/12/2021

SUBMIT FINAL DELIVERABLE

03/12/2021 Submission Required

Milestone #4 Due - Develop Go-To-Market Strategy for Your Target Audience Segment

03/12/2021 Submission Required

COMPLETE FINAL SELF EVALUATION

05/12/2021 Evaluation

COMPLETE FINAL PEER EVALUATION

05/12/2021 Evaluation

REMINDER OF CONFIDENTIALITY

07/10/2021

COMPLETE KICK-OFF EVALUATION

08/10/2021 Evaluation

OFFICIAL INTERNSHIP KICKOFF WEB CONFERENCE

08/10/2021

Program Kickoff

09/27/2021 Event

COMPLETE TEMP CHECK #3

12/11/2021 Evaluation

Milestone #3 Due - Gather Intel & Feedback from Suggested Target Audience

12/11/2021 Submission Required

WEEKLY WEB CONFERENCE / CHECK-IN

Milestone #2 Due - Develop a Target Audience Overview for UnderCover Rubber

Submission Required

Milestone #1 Due - Deep Dive on UnderCover Rubber - The Product and Competitors

Submission Required

COMPLETE TEMP CHECK #2

Evaluation

WEEKLY WEB CONFERENCE / CHECK-IN

COMPLETE TEMP CHECK #1

Evaluation

Projects

Filters
Project Organization Topics
Build a Marketing Strategy to Grow and Engage our Target Market LifeBrothers Growth Strategy Product Design & Development Research & Development Sales & Business Development

Program Managers

Name Organization

Teams

Team Name  Project Name  Team Members 
No Teams Available