Project Title: Build a Marketing Strategy to Grow and Engage our Target Market

LifeBrothers

Details
Project Title Build a Marketing Strategy to Grow and Engage our Target Market
Project Topics Growth Strategy Product Design & Development Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
David Hagan invented 3 styles of Condom Holders to allow sexually active men (and women) to carry condoms discreetly at all times. Our first launch of UnderCover Rubber was in December 2019. As a Beta Test, the Condom Holders were offered free of charge (you just pay shipping). The initial Condom Holders were made of Vinyl. While I actually received a Patent on the first model, we were not happy with the product because the Vinyl was too thick and stiff and both the fabric and fabrication were of poor quality. So, I spent a lot of time trying to find a new fabric/fabricator and trying to enhance the product design. In July 2020, I located a fabricator in High Point, NC which is owned by a friend who is also an alumnus of NC State – small world. We spent 4 months evaluating multiple fabrics including suede, pleather and high denier nylon as well as tweaking the design of all 3 styles to arrive at our new products. We selected Cordura high denier nylon which is thin, supple, lightweight, waterproof and very durable (also used for backpacks & luggage). In December 2020, we relaunched UnderCover Rubber with these new Nylon Condom Holders. As a continuation of our Beta Test, these new Nylon Condom Holders are also being offered free of charge (you just pay shipping) through June 30, 2021 with the goal of identifying any potential product enhancements before we begin selling these versions of the Condom Holders. We plan to start charging for the “Tool” Kits in the next month based upon the pricing feedback received to date. We recognize we still need considerable help to enhance our product designs and develop a marketing plan.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

OFFICIAL INTERNSHIP END

Mar 12 2021

SUBMIT FINAL DELIVERABLE

Mar 12 2021 Submission Required

Milestone #4 Due - Develop Go-To-Market Strategy for Your Target Audience Segment

Mar 12 2021 Submission Required

COMPLETE FINAL SELF EVALUATION

May 12 2021 Evaluation

COMPLETE FINAL PEER EVALUATION

May 12 2021 Evaluation

REMINDER OF CONFIDENTIALITY

Jul 10 2021

COMPLETE KICK-OFF EVALUATION

Aug 10 2021 Evaluation

OFFICIAL INTERNSHIP KICKOFF WEB CONFERENCE

Aug 10 2021

Program Kickoff

Sep 27 2021 Event

COMPLETE TEMP CHECK #3

Dec 11 2021 Evaluation

Milestone #3 Due - Gather Intel & Feedback from Suggested Target Audience

Dec 11 2021 Submission Required

WEEKLY WEB CONFERENCE / CHECK-IN

Milestone #2 Due - Develop a Target Audience Overview for UnderCover Rubber

Submission Required

Milestone #1 Due - Deep Dive on UnderCover Rubber - The Product and Competitors

Submission Required

COMPLETE TEMP CHECK #2

Evaluation

WEEKLY WEB CONFERENCE / CHECK-IN

COMPLETE TEMP CHECK #1

Evaluation

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