| Program Overview | ||
|---|---|---|
| Program Title | UnderCover Rubber Fall Internship | |
| Organization | CapSource | |
| Student Application Link | https://capsource.app/program/undercover-rubber-fall-internship/rfp | |
| # of Students Enrolled |
4
|
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| # of Projects Running |
1 Project/s Added (of Expected)
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Program Timeline Project Duration |
Start Date: 09/27/21 End Date: 11/19/21 2 months |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
UnderCover Rubber Fall 2021 Virtual Internship Program
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
|
| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Growth Strategy Product Design & Development Research & Development Research & Development Sales & Business Development | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
|
Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
|
Jul 19 2021, 12:00.00 AM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Jul 26 2021, 12:00.00 AM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Sep 06 2021, 12:00.00 AM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Sep 13 2021, 12:00.00 AM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Sep 27 2021, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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Nov 19 2021, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Build A Marketing Strategy To Grow And Engage Our Target Market |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization?
David Hagan invented 3 styles of Condom Holders to allow sexually active men (and women) to carry condoms discreetly at all times. Our first launch of UnderCover Rubber was in December 2019.
As a Beta Test, the Condom Holders were offered free of charge (you just pay shipping). The initial Condom Holders were made of Vinyl. While I actually received a Patent on the first model, we were not happy with the product because the Vinyl was too thick and stiff and both the fabric and fabrication were of poor quality. So, I spent a lot of time trying to find a new fabric/fabricator and trying to enhance the product design.
In July 2020, I located a fabricator in High Point, NC which is owned by a friend who is also an alumnus of NC State – small world. We spent 4 months evaluating multiple fabrics including suede, pleather and high denier nylon as well as tweaking the design of all 3 styles to arrive at our new products. We selected Cordura high denier nylon which is thin, supple, lightweight, waterproof and very durable (also used for backpacks & luggage).
In December 2020, we relaunched UnderCover Rubber with these new Nylon Condom Holders. As a continuation of our Beta Test, these new Nylon Condom Holders are also being offered free of charge (you just pay shipping) through June 30, 2021 with the goal of identifying any potential product enhancements before we begin selling these versions of the Condom Holders. We plan to start charging for the “Tool” Kits in the next month based upon the pricing feedback received to date.
We recognize we still need considerable help to enhance our product designs and develop a marketing plan.
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
OFFICIAL INTERNSHIP END |
03/12/2021 | |
|
SUBMIT FINAL DELIVERABLE |
03/12/2021 | Submission Required |
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Milestone #4 Due - Develop Go-To-Market Strategy for Your Target Audience Segment |
03/12/2021 | Submission Required |
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COMPLETE FINAL SELF EVALUATION |
05/12/2021 | Evaluation |
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COMPLETE FINAL PEER EVALUATION |
05/12/2021 | Evaluation |
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REMINDER OF CONFIDENTIALITY |
07/10/2021 | |
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COMPLETE KICK-OFF EVALUATION |
08/10/2021 | Evaluation |
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OFFICIAL INTERNSHIP KICKOFF WEB CONFERENCE |
08/10/2021 | |
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Program Kickoff |
09/27/2021 | Event |
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COMPLETE TEMP CHECK #3 |
12/11/2021 | Evaluation |
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Milestone #3 Due - Gather Intel & Feedback from Suggested Target Audience |
12/11/2021 | Submission Required |
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WEEKLY WEB CONFERENCE / CHECK-IN |
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Milestone #2 Due - Develop a Target Audience Overview for UnderCover Rubber |
Submission Required | |
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Milestone #1 Due - Deep Dive on UnderCover Rubber - The Product and Competitors |
Submission Required | |
|
COMPLETE TEMP CHECK #2 |
Evaluation | |
|
WEEKLY WEB CONFERENCE / CHECK-IN |
||
|
COMPLETE TEMP CHECK #1 |
Evaluation |
Projects
| Project | Organization | Topics |
|---|---|---|
| Build a Marketing Strategy to Grow and Engage our Target Market | LifeBrothers | Growth Strategy Product Design & Development Research & Development Sales & Business Development |
Program Managers
| Name | Organization |
|---|
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
