BakedBros, a renowned name in the cannabis-infused product industry, has established itself as a prominent player in the edibles market. Founded with a passion for creating high-quality cannabis products, the company has significantly impacted the industry by producing innovative, consistent, and safe edibles. However, like any business, it faces its unique set of challenges and opportunities:

BakedBros aims to overcome the hurdles associated with slowing sales during the summer months in Arizona. This season brings an "exodus" from the Southwest as snowbirds head back home and schools are out for the season. This trend significantly impacts the local market dynamics, and BakedBros is keen to explore new and unique marketing tactics to better equip them for the challenges this seasonal shift presents. To tackle this challenge effectively, acquire a deeper understanding of the seasonal Arizona market, specifically focusing on the cannabis industry. Uncover marketing strategies and business approaches that can not only weather the summer slump but also potentially thrive during this period. Help the company find a way to capitalize on this seasonal market shift and potentially set new industry standards for navigating such challenges. Explore the intricacies of BakedBros' business challenge and engage in an insightful and educational journey to craft innovative solutions that will not only help the company navigate the Arizona cannabis market but also provide valuable insights for the broader cannabis industry. It's a unique opportunity to apply strategic thinking, marketing expertise, and industry knowledge to solve a real-world business challenge in a dynamic and rapidly evolving sector.

Iconically seeks to define its product-market fit by identifying the ideal customer profile and validating its unique value proposition. This project will involve analyzing existing data, market research, and industry trends to develop insights without direct interaction with customers or company contacts.

While adidas was the founder of running shoes, their success at expanding beyond running shoes to keep up with Nike has created the perception of them as a "fashion brand". As a result  today's generation of runners are favoring specialty brands that cater to runners. This project will focus on analyzing market trends, understanding consumer behavior, and identifying strategies to win the loyalty of today's generation of runners against Nike and the top 3 US Running Brands (Brooks, New Balance, ASICS).

The Weather Channel (TWC) aims to explore new avenues for partnering with companies beyond traditional TV commercials. With a focus on leveraging their influence on weather, water, and climate conditions, TWC is looking to create new, non-traditional partnerships that drive revenue while expanding their digital marketing portfolio. The objective is to identify and propose innovative methods of incorporating product tie-ins, program sponsorships, and co-branding that align with TWC’s unique programming and audience.

Weather affects every business. WeatherTrends360's proprietary year-ahead forecasting model of seasonal sales and weather tells you what's coming, giving you time to plan inventory, advertising, allocation, and markdowns proactively. Trusted by the Fortune 100 and Main Street, it's the next generation of weather-based predictive analytics. Our passion is Better Business in any Weather. Our technology predicts year-ahead weekly temperatures, rainfall, and snowfall by a week out one year for every 1 mile on Earth. It also predicts any 3rd party metric where 3-5+ years of weekly data are available by location.

Weather Trends International, Inc. is looking for new verticals where the year-ahead predictive sales and weather analytics can help in humanitarian sectors, precisely how disease or hospital applications predict emergency room visits due to weather conditions associated with climate change; extremes in the rain, snow, heat, cold all create a big influx in a surprise emergency room visits and exacerbate diseases outbreaks such as Malaria.

Solé Bicycles has established a strong reputation for offering fashionable and affordable bicycles directly to consumers. As the company looks toward expansion, it plans to launch a line of E-Bikes in 2023. This new product line represents an exciting opportunity to enter a rapidly growing market with significant potential, as demand for e-bikes is on the rise due to urban commuting needs, delivery services, and leisure biking trends.

The challenge Solé faces is determining how best to position its new E-Bike line to target the right consumer segments, differentiate itself from competitors, and effectively communicate its value proposition. Success will depend on identifying the optimal customer base, determining the features and pricing that align with their needs, and designing strategic marketing campaigns that drive purchases and establish Solé as a key player in the e-bike market.

This project invites students to develop comprehensive, data-driven strategies for Solé’s E-Bike launch, focusing on customer segmentation, competitive benchmarking, product positioning, and go-to-market strategies.

True Religion, a powerhouse denim brand since the early 2000s, has undergone significant restructuring and recently emerged from bankruptcy. As part of its reinvention, the company is working to revitalize both its business and corporate culture. With improved financial performance and the ability to pay bonuses, True Religion has seen positive cultural shifts and is ready to build on this momentum by expanding its diversity, equity, and inclusion (DEI) initiatives.

The company’s Human Resources (HR) team seeks assistance in developing a robust DEI strategy that not only strengthens internal culture but also engages employees in community outreach. Employees are eager to participate in initiatives such as a Culture Committee and Diversity Council, with a focus on serving underserved communities—particularly children. True Religion’s DEI vision emphasizes diversity across gender, race, religion, sexual orientation, ability, and age, aligning with the company’s mission to create meaningful social impact.

This project invites students to develop a comprehensive DEI strategy, focusing on leveraging employee engagement to support True Religion’s business and community objectives.

Gourmet Nuts, a leading provider of premium snacks, is focused on optimizing its marketing spend to achieve better returns on investment (ROI). As the company navigates different stages of growth, it seeks to develop a multi-year marketing plan that aligns with market trends, channel dynamics, and consumer preferences. With varied products across categories, channels, and geographies, Gourmet Nuts' challenge is to identify the most effective allocation of marketing resources and to optimize its spend in ways that support corporate social responsibility (CSR), growth, and long-term success.

Students participating in this project will assess the effectiveness of past marketing efforts, define key performance indicators (KPIs) for monitoring future campaigns, and recommend strategies that deliver sustainable growth.