ProgramsFall 2020 IACBE Live Case CompetitionProjectsGo-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"

Project Title: Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"

DoorDash

Details
Project Title Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"
Project Topics Market Research Marketing Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
DoorDash is seeking to launch an innovative "Student Meal Plan of the Future" targeting the college student market. The objective of this project is to develop a comprehensive Go-to-Market (GTM) strategy, focusing on understanding the student dining landscape, identifying key stakeholders, and proposing a robust GTM plan to capture market share in this competitive segment. The project aims to position DoorDash as a preferred solution for college dining needs, integrating their services with student meal plans and addressing post-COVID dining challenges.
Project Synopsis: Activities/Actions Required
  • Conduct an in-depth analysis of DoorDash's current business model, market positioning, and digital marketing strategies.
  • Analyze the student dining landscape, including meal plan systems, competitors, and post-COVID trends in student dining.
  • Research and identify key stakeholders, including students, universities, and meal plan providers.
  • Develop and propose a comprehensive GTM strategy tailored to the "Student Meal Plan of the Future," focusing on digital marketing, partnerships, and sales channels.
Project Synopsis: Expected Results
Success will be determined by the development of a clear, actionable Go-to-Market strategy, including:

  • In-depth understanding of DoorDash’s current market positioning and challenges.
  • Insights into the student dining landscape and competitive analysis.
  • Identification of key stakeholders and GTM options.
  • A robust, data-driven Go-to-Market strategy with actionable recommendations for implementation.

Project Timeline

Touchpoints & Assignments Date Type

LIVE CASE COMPETITION WEBINAR KICKOFF:

 Feb 11 2020

LIVE CASE COMPETITION WRAP-UP WEBINAR, WINNERS ANNOUNCED

 Apr 12 2020

MANDATORY KICKOFF SURVEY

 Jun 11 2020 Submission Required

LIVE CASE COMPETITION REGISTRATION DEADLINE

 Jun 11 2020

Questions for RMHC Jax Due

 Sep 11 2020 Submission Required

Submit any questions for RMHC Jax to address during the upcoming Q&A webinar.

 Sep 11 2020 Submission Required

Program Kickoff

 Nov 02 2020 Event

MANDATORY COMPETITION WRAP-UP SURVEY

 Nov 12 2020 Submission Required

LIVE CASE COMPETITION Q&A SESSION

FINAL DELIVERABLES DUE

 Submission Required

Teams

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