ProgramsBusiness Capstone (Fall 2024)ProjectsTriple Bottom Line- 3 years plan

Project Title: Triple Bottom Line- 3 years plan

Globowl

Details
Project Title Triple Bottom Line- 3 years plan
Project Topics Corporate Social Responsibility Growth Strategy Organizational Culture
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Globowl, a leading provider of nutritious, ready-to-eat meals packaged in eco-friendly containers, faces a critical growth challenge: How can the company expand in a way that maximizes accessibility to all demographics while maintaining its commitment to quality and sustainability?

Despite making strides by offering HSA/FSA eligibility and partnering with SNAP-accepting retailers, Globowl's current retail price of $5.99 per jar remains a barrier for many potential consumers. The goal is to grow in a way that reduces costs while maintaining the highest quality standards (organic certification, clean label, non-GMO) and sustaining their environmentally conscious packaging (glass jars, lids, labels).
Project Synopsis: Activities/Actions Required
To address these challenges, the project will focus on the following areas:

  1. Revenue and Funding Growth:
    • Identifying strategic ways to increase revenue or secure funding to support large-scale production.
    • Exploring avenues for investment, partnerships, and grants focused on sustainability and food accessibility.

  2. Cost Optimization Through Scaling:
    • Investigating opportunities to buy raw materials in bulk (organic-certified foods, packaging) to reduce unit costs without compromising quality.
    • Analyzing supply chain efficiencies and partnerships to reduce costs related to glass jars, lids, labels, and certifications (clean label project and organic).

  3. Educational & Brand Awareness Campaigns:
    • Developing a plan to raise awareness of Globowl’s disruptive role in the market, emphasizing its nutritional value and eco-friendly packaging-- good for the planet and good for baby (no micro or nano plastics!)
    • Exploring strategies to increase demand across a wider demographic range by positioning Globowl as a healthy, sustainable choice in local retailers.

  4. Scaling Production to Expand Accessibility:
    • Identifying ways to produce more while ensuring that scaling does not affect product integrity or sustainability initiatives.
    • Collaborating with distributors and retailers to create a pricing strategy that allows cost savings to be passed on to the end consumer.

  5. Sustainability Certification and Compliance:
    • Mapping out a step-by-step guide to acquire and maintain certifications that bolster brand trust and marketability, such as Clean Label and Organic certifications, and California's 899 Bill. 
Project Synopsis: Expected Results
  • Identification of areas where Globowl can enhance sustainability and social impact.
  • Development of a clear strategy that balances social responsibility, environmental impact, and financial growth.
  • Presentation of recommendations that align with Globowl’s brand values and market opportunities.

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Evaluation

 Sep 13 2024 Evaluation

Program Kickoff

 Sep 17 2024 Event

Temp Check #1

 Oct 25 2024, 12:00 PM Evaluation

Temp Check #2

 Nov 20 2024, 12:00 PM Evaluation

Peer Evaluation

 Dec 12 2024 Evaluation

Self Reflection

 Dec 12 2024 Evaluation

Program Managers

Name Organization
Laureen Mgrdichian Biola University

Teams

Team Name  Project Name  Team Members 
No Teams Available