ProgramsNYU Wagner Capstone: Finance (Fall 24' to Spring 25')ProjectsCASAJWC Brand Awareness

Project Title: CASAJWC Brand Awareness

CASA of Johnson and Wyandotte Counties

Details
Project Title CASAJWC Brand Awareness
Project Topics Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Create a Brand Communications Strategy
Project Synopsis: Activities/Actions Required
  1. Understand the Customer Journey
  2.  Clearly Define the Company’s Unique Position in the Market
  3.  Define Key Messages & Channels for Communication Strategy
  4.  Deep-dive into the Company’s Brand & Target Audience
Project Synopsis: Expected Results
Creating a comprehensive communications strategy that allows for greater community awareness and engagement. 

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Sep 12 2024 Event

Teams

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