Project Title: Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors

Agnes Scott College

Details
Project Title Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors
Project Topics Digital Marketing Marketing PR & Communications
Skills & Expertise Communications Market Research Marketing Copywriting Marketing Strategy
Project Synopsis: Challenge/Opportunity
Clymb is a mental and emotional health software for school-age children. We sell primarily to schools but we want to expand outside of the education vertical. We want to develop strategic partnerships with organizations willing to purchase Clymb for the children they work with including children's hospitals, youth advocacy organizations, military family charities, tutoring companies, etc.
Project Synopsis: Activities/Actions Required
Clymb is looking our student partners to conduct market research, develop a list of potential strategic partners, created a tailored marketing strategy, and time dependent, design a pilot program. 
Project Synopsis: Expected Results
For this project to be a success for our company, we would like to develop a more thorough understanding of the new target market and use our team's research and marketing plan to initiate new potential partnerships.

Project Timeline

Agnes Scott College - Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors
Due Date
Activities
Deliverables
Status
Action
Fri, 07/12/24
12:00 AM UTC
Kick-off Meeting Notes
Required Deliverable
Required Deliverable
Deliverable submission is required.
Sun, 07/28/24
12:00 AM UTC
Mid-point Check-in Meeting Notes
Required Deliverable
Required Deliverable
Deliverable submission is required.
Fri, 08/16/24
12:00 AM UTC
Final Strategic Communications Plan
Required Deliverable
Required Deliverable
Deliverable submission is required.

Program Managers

Name Organization
Rowena Winkler Butler University