ProgramsDevelop an Improved Volunteer Recruitment and Programming Strategy for the Sony Open in HawaiiProjectsDevelop an Improved Volunteer Recruitment and Programming Strategy ...

Project Title: Develop an Improved Volunteer Recruitment and Programming Strategy for the Sony Open in Hawaii

Friends of Hawaii Charities

Details
Project Title Develop an Improved Volunteer Recruitment and Programming Strategy for the Sony Open in Hawaii
Project Topics Community Organization and Social Action Corporate Social Responsibility Economic Development, Work and Occupations Operations Talent Management
Skills & Expertise
Project Synopsis: Challenge/Opportunity
141 Hawaii is contracted by Friends of Hawaii Charities as a full-service partner to help organize, manage and produce the Sony Open in Hawaii PGA TOUR Event. 141 Hawaii assists with all aspects of coordinating the tournament, including event marketing, sponsorship sales, ticket sales, event set-up, on-site operations, player relations, food service, and volunteer programming. 

Each year, 141 Hawaii leverages its relationship with Friends of Hawaii Charities to organize volunteers for the Sony Open in Hawaii. In recent years, since the COVID Pandemic, 141 Hawaii and Friends of Hawaii Charities have been experiencing challenges in effectively recruiting volunteers for the program despite offering attractive incentives. 
Project Synopsis: Activities/Actions Required
Throughout the project, you will:
  1. Dive deep into our current volunteer programming and marketing strategy
  2. Evaluate volunteer demographics, 
  3. Explore the changing popularity of golf, especially in the Hawaii-region
  4. Identify and evaluate successful tournament and/or sports and entertainment volunteer models 
  5. Explore the various incentives that might best attract the right types of volunteers
  6. Explore highly effective promotional materials used to recruit volunteers for other similar programs
  7. Develop a comprehensive programming and marketing plan to address volunteer recruitment challenges for the Sony Open in Hawaii
Project Synopsis: Expected Results
HELP US:


  • Increase in the number of volunteer applicants: The ultimate goal is to increase the number of volunteers for Sony Open in Hawaii. Therefore, success could be measured by the actual increase in the number of volunteers who sign up to participate in the event after the implementation of the proposed plan.
  • Increase diversity of volunteer pool: Since diversity and inclusivity are important factors, success could be measured by the number of volunteers from diverse backgrounds who participate in the event.
  • Collect positive volunteer feedback: After the event, feedback could be collected from volunteers to assess their overall experience, including the effectiveness of the incentives, promotions, and media used to recruit them.
  • Increase the number of returning volunteers: A great way to measure the success of any program is retention. How will your proposed plan ensure that volunteers continue to come back and join us year-after-year?
  • Keep costs of the volunteer program down: Success could also be measured by the cost-effectiveness of the proposed plan. If the plan results in a significant increase in volunteer participation while maintaining or reducing costs, then it could be considered the most successful!

Project Timeline

Touchpoints & Assignments Date Type

Program Managers

Name Organization
William Rhey Chaminade University of Honolulu
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