ProgramsMBA Business Consulting (Spring 2023)ProjectsMembership Evolution

Project Title: Membership Evolution

TechUnited:NJ

Details
Project Title Membership Evolution
Project Topics Customer Service & Account Management Data Management Growth Strategy Marketing Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Membership churn is high, and member value has decreased over the years. We would like to reduce churn, and believe that will happen with a combination of reimagined: membership pricing, membership perks & offering, and membership GTM strategy. 
Project Synopsis: Activities/Actions Required
  • Complete analysis of membership demographics
  • Survey of membership & larger NJ business community to best understand needs
  • Pricing analysis & potential overhaul
  • Market analysis to understand best marketing tactics to bring in new members 
Project Synopsis: Expected Results
  • Decreased membership churn (40 to 20%)
  • Total active memberships: 1,000 of the total, 500 should be startup companies or entrepreneurs. 
  • Comprehensive membership benefits that align with needs & membership value proposition. 

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Jan 23 2023 Event

Program Managers

Name Organization
Geoff Chellis Montclair State University
Edmond Berisha

Teams

Team Name  Project Name  Team Members 
No Teams Available