Project Title: MANGO Expansion into the US
SGN Holding
| Details | |
|---|---|
| Project Title | MANGO Expansion into the US |
| Project Topics | Data Management Growth Strategy Marketing Operations |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Help a company define the target audience and customer segements and design a sales campaign to create conversions.
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| Project Synopsis: Activities/Actions Required | In-depth research on each state regarding demographics and the fashion business. Surveying and collecting consumer research in each state to determine habits of the consumer. Analyzing all the data and research collected to make informed business recommendations. Conducting surveys regarding college students preferences and trends regarding fashion.
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| Project Synopsis: Expected Results | As an immediate goal, making the consumer experience team at MANGO satisfied with the reports and business recommendations provided by SGN. Additionally, that they use the reports as they make decisions regarding their expansion and store locations. In the long run, MANGO having success in the US market and continue to expand to different states.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
Sep 26 2022 | Event |
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Week 1 Deliverable |
Sep 30 2022 | Submission Required |
Program Managers
| Name | Organization |
|---|---|
| Graziela Fusaro | Long Island University C.W. Post (LIU Post) |
| Zeynep Atabay | |
| Megan Kastner |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |