Project Title: Launch a cacao-themed hotel in Coyoacan (Mexico City, MX)

Chany Ventures

Details
Project Title Launch a cacao-themed hotel in Coyoacan (Mexico City, MX)
Project Topics Growth Strategy Marketing Product Design & Development Purchasing, Logistics, Supply Chain Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise Management Consulting Market Research Marketing Strategy
Project Synopsis: Challenge/Opportunity
Chany Ventures seeks to address the capital and information gap, by building a collective of underestimated small business owners and accelerating their growth.

The first member of our portfolio is a bed and breakfast located in Coyoacan. The owner is converting the property from a family home and doesn't have a background in hospitality. The property is located near many new commercial construction sites and prominent tourist attractions such as the Fridah Kahlo Museum, making it a prime location to launch a bed and breakfast.

The b&b Spanish colonial aesthetic will be adorned with chocolate and cacao-themed decor, celebrating the afro and indigenous heritage of Mexico and the history of cacao. Offerings like spa services, skincare products, and experiences will serve as additional revenue streams and bring more foot traffic into the space.

Project Address: Bruselas 61, Del Carmen, Coyoacan, 04100
Project Synopsis: Activities/Actions Required
Before opening the b&b, a lot of research and strategic planning activities need to take place to optimize profits. Preliminary work has been done on these topics, but additional perspective would be very valuable to the team.

1. In-depth market research of the short-term stay, experiences (yoga, cacao ceremonies, reiki sessions, etc), and spa services market specifically near Coyoacan.
2. Brand development
3. Price strategy for rooms and auxiliary services
4.  Marketing strategy that leverages services to drive demand for stays 
6. Cost analysis and recommendations for hotel expenses
7. PR strategy that attracts a sophisticated traveler & wellness audience
Project Synopsis: Expected Results
1. Increased projected profit margins of at least 20% across all hotel activities through strategic pricing & cost analysis.
2. Marketing strategy that increases sales potential of all services by at least 30%

Project Timeline

Chany Ventures - Launch a cacao-themed hotel in Coyoacan (Mexico City, MX)
Due Date
Activities
Deliverables
Status
Action
Wed, 01/11/23
12:00 AM UTC
Student Interterm Preferences Due
Required Evaluation
Evaluation submission is required.
Description:
Complete Interterm Preference Survey
Wed, 01/18/23
12:00 AM UTC
Students Project Matching Finalized
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Location:
Virtual
Event Description:
Student teams are introduced to their client organizations 
Wed, 01/25/23
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
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Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Wed, 01/25/23
12:00 AM UTC
CONFIDENTIALITY
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Required Deliverable
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Description:
Please download, sign, and upload the standard Statement of Confidentiality
Fri, 01/27/23
12:00 AM UTC
Deadline for Travel Arrangements
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Mon, 01/30/23
12:00 AM UTC
Pre-Engagement Meetings Begin
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Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit. 
Fri, 02/10/23
12:00 AM UTC
Pre-Kickoff Self Assessment Survey
Required Evaluation
Evaluation submission is required.
Mon, 03/06/23
12:00 AM UTC
Temperature Check (Student)
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Mon, 03/06/23
12:00 AM UTC
PROJECT KICKOFF
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Location:
Event Description:
Students Arrive On-Site for Work.  Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Student)
Required Evaluation
Evaluation submission is required.
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Industry Partner)
Required Evaluation
Evaluation submission is required.
Thu, 03/09/23
12:00 AM UTC
FINAL PRESENTATIONS!!
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Schedule time for the students to present their final insights.

STUDENTS: Please upload your final presentation.

INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. 
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Team-Assessment Form (Industry Partner)
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Peer-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Self-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
Wed, 10/04/23
12:00 AM Africa/Abidjan (UTC-00:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.