Project Title: From Basic Needs to Empowerment - Expanding the Reach of Hope in East Dallas (Dallas, TX)

White Rock Center of Hope

Details
Project Title From Basic Needs to Empowerment - Expanding the Reach of Hope in East Dallas (Dallas, TX)
Project Topics Corporate Social Responsibility Data Management Growth Strategy Marketing Organizational Culture Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We have recently expanded the business model of how we serve those in need in our community from providing for basic needs (meeting immediate needs like food, clothing and shelter) to providing for basic needs AND offering empowerment programs focused on helping people improve their economic wellbeing and achieve life goals. With this growth, we need to establish a traditional marketing pipeline to grow both the number receiving basic needs help and to increase conversion rates from those entry programs to empowerment.

Project Address: 10021 Garland Rd | Dallas, TX 75218
Project Synopsis: Activities/Actions Required
1. Review customer experience journey and make recommendations for improvement, including technology
2. Analyze demographic data for current and recent customers, especially geography to inform future targeted marketing efforts
3. Develop protocols to measure conversion rates from prospect to basic needs and from each type of basic needs service to empowerment
Project Synopsis: Expected Results
White Rock Center of Hope staff time is often limited to engaging in the day to day operations required to serve more than 6,000 neighbors in need. This project will provide us with rich data to inform decision making as we move from the approval of a new expanded model to its full implementation. 

Project Timeline

White Rock Center of Hope - From Basic Needs to Empowerment - Expanding the Reach of Hope in East Dallas (Dallas, TX)
Due Date
Activities
Deliverables
Status
Action
Wed, 01/11/23
12:00 AM UTC
Student Interterm Preferences Due
Required Evaluation
Evaluation submission is required.
Description:
Complete Interterm Preference Survey
Wed, 01/18/23
12:00 AM UTC
Students Project Matching Finalized
No Deliverables
No deliverables are required for this action item.
Location:
Virtual
Event Description:
Student teams are introduced to their client organizations 
Wed, 01/25/23
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Wed, 01/25/23
12:00 AM UTC
CONFIDENTIALITY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Fri, 01/27/23
12:00 AM UTC
Deadline for Travel Arrangements
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Mon, 01/30/23
12:00 AM UTC
Pre-Engagement Meetings Begin
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit. 
Fri, 02/10/23
12:00 AM UTC
Pre-Kickoff Self Assessment Survey
Required Evaluation
Evaluation submission is required.
Mon, 03/06/23
12:00 AM UTC
Temperature Check (Student)
Required Evaluation
Evaluation submission is required.
Mon, 03/06/23
12:00 AM UTC
PROJECT KICKOFF
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Students Arrive On-Site for Work.  Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Student)
Required Evaluation
Evaluation submission is required.
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Industry Partner)
Required Evaluation
Evaluation submission is required.
Thu, 03/09/23
12:00 AM UTC
FINAL PRESENTATIONS!!
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Schedule time for the students to present their final insights.

STUDENTS: Please upload your final presentation.

INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. 
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Team-Assessment Form (Industry Partner)
Required Evaluation
Evaluation submission is required.
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Peer-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Self-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
Wed, 10/04/23
12:00 AM Africa/Abidjan (UTC-00:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.