ProgramsMBA APPLY Interterm (FALL 2021)ProjectsIdentifying Key Partnerships and Potential Impact With Songfinch (C...

Project Title: Identifying Key Partnerships and Potential Impact With Songfinch (Chicago, IL)

Songfinch

Details
Project Title Identifying Key Partnerships and Potential Impact With Songfinch (Chicago, IL)
Project Topics Growth Strategy Market Research Marketing Product Design & Development Sales & Business Development Strategic Planning
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Songfinch is redefining personalized gifting through music by enabling customers to create one-of-a-kind custom songs. As the platform grows, Songfinch is exploring new partnership opportunities that align with its mission and extend its cultural and commercial reach—particularly with nonprofits, wellness organizations, and socially-driven campaigns.

This project invites NYU Wagner students to evaluate the landscape of potential strategic partnerships, assess the social and economic value of these collaborations, and recommend implementation approaches that expand Songfinch’s footprint while deepening its impact.
Project Synopsis: Activities/Actions Required
  • Map existing and potential partner categories (e.g., nonprofits, mental health orgs, hospitals, schools, DEI campaigns, media brands).
  • Analyze partnership structures used by mission-aligned creative companies.
  • Evaluate how Songfinch’s product and model could create social impact (e.g., music for healing, education, or inclusion).
  • Recommend high-potential partnership types, goals, and shared value propositions.
  • Outline measurable outcomes and KPIs for tracking partnership performance and impact.
  • Propose a scalable strategy for partnership outreach and onboarding.
Project Synopsis: Expected Results
  • Depth of industry and social sector partnership analysis.

  • Creativity and feasibility of proposed partnership models.

  • Relevance of recommendations to Songfinch’s brand and goals.

  • Clarity of impact metrics and success frameworks.

  • Quality and usability of final presentation and strategy materials.

Project Timeline

Songfinch - Identifying Key Partnerships and Potential Impact With Songfinch (Chicago, IL)
Due Date
Activities
Deliverables
Status
Action
Fri, 07/09/21
12:00 AM UTC
UPLOAD UP-TO-DATE RESUME
Required Deliverable
Required Deliverable
Deliverable submission is required.
Fri, 07/09/21
12:00 AM UTC
Deadline to Submit Project Preferences
Required Evaluation
Evaluation submission is required.
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Description:
COMPLETE PROJECT PREFERENCES SURVEY
Fri, 09/10/21
12:00 AM UTC
Kick-off Self-Assessment Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/DFSUhjCiiXZmmman6
Sat, 10/09/21
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Description:
Students can begin reviewing their own project details and ensuring they're prepared for the experience logistically, especially if their engagement requires travel
Mon, 10/11/21
12:00 AM UTC
Program Kickoff
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Location:
Wed, 11/10/21
12:00 AM UTC
Submit Deliverable #1
Required Deliverable
Required Deliverable
Deliverable submission is required.
Wed, 11/10/21
12:00 AM UTC
Temperature Check #1 Due by 5:00 PM ET
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/5CSRTdheH36TXFnP8
Wed, 11/10/21
12:00 AM UTC
OFFICIAL PROJECT KICKOFF
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Description:
Each company will provide a time and location for your kickoff meeting
Fri, 12/10/21
12:00 AM UTC
Temperature Check #2 Due by 5:00 PM ET
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/5CSRTdheH36TXFnP8
Fri, 12/10/21
12:00 AM UTC
Submit Deliverable #2
Required Deliverable
Required Deliverable
Deliverable submission is required.
Submit Deliverable #4
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Note: your project may only have 3 deliverables. If so, disregard this item.
Final PEER Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/pBwjhLFnEtQZeteNA
Final SELF Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/1gvWZpvrsJUkYkVD6
Final Interterm Feedback
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Description:
Survey Survey link: coming soon!
UPLOAD STATEMENT OF CONFIDENTIALITY�
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement on Intellectual Property Property Rights. If your industry partner requires an additional NDA, that will be loaded as a Project Resource.
Submit Deliverable #3
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Deliverable submission is required.
PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES�
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Deliverable submission is required.
Description:
Please upload your final presentations and/or any final reports you delivered to the company.

Teams

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