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Project Title: Research Best-practices for Connecting Data to Enhanced Marketing and Fundraising Efforts (Remote)

TGR Foundation

Details
Project Title Research Best-practices for Connecting Data to Enhanced Marketing and Fundraising Efforts (Remote)
Project Topics Data Management Growth Strategy Marketing Reporting, Financial Planning & Analysis Strategic Planning
Skills & Expertise
Project Synopsis: Challenge/Opportunity
TGR Foundation is dedicated to empowering students to pursue their passions through education. As the organization expands its reach and impact, it seeks to better leverage internal data to inform and enhance both its marketing and fundraising strategies. Currently, while data is being collected across programs and engagement channels, the organization sees an opportunity to more effectively use that data to shape messaging, target the right audiences, and ultimately increase fundraising revenue and stakeholder engagement.

This project offers NYU Wagner students the opportunity to benchmark best practices in nonprofit data strategy and develop actionable recommendations to help TGR Foundation strengthen its internal systems and processes for data-driven marketing and fundraising.
Project Synopsis: Activities/Actions Required
  • Assess current data collection, analysis, and reporting practices related to TGR’s marketing and fundraising efforts.
  • Benchmark peer nonprofit organizations’ data strategies for marketing segmentation, donor personalization, and digital engagement.
  • Identify opportunities to centralize and visualize marketing and development data for internal teams.
  • Recommend key performance indicators (KPIs) and tracking methodologies to monitor marketing effectiveness and fundraising ROI.
  • Develop strategic guidance on how to better align TGR’s impact data with storytelling efforts to strengthen donor cases for support.
Project Synopsis: Expected Results
Success will be evaluated based on:

  • Practicality and innovation of proposed data utilization strategies.

  • Relevance of benchmarking to TGR’s size and mission.

  • Actionability of marketing and fundraising recommendations.

  • Internal stakeholder satisfaction and usability of outputs.

  • Clarity and polish of final deliverables and presentation.

Project Timeline

TGR Foundation - Research Best-practices for Connecting Data to Enhanced Marketing and Fundraising Efforts (Remote)
Due Date
Activities
Deliverables
Status
Action
Fri, 07/09/21
12:00 AM UTC
UPLOAD UP-TO-DATE RESUME
Required Deliverable
Required Deliverable
Deliverable submission is required.
Fri, 07/09/21
12:00 AM UTC
Deadline to Submit Project Preferences
Required Evaluation
Evaluation submission is required.
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Description:
COMPLETE PROJECT PREFERENCES SURVEY
Fri, 09/10/21
12:00 AM UTC
Kick-off Self-Assessment Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/DFSUhjCiiXZmmman6
Sat, 10/09/21
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Description:
Students can begin reviewing their own project details and ensuring they're prepared for the experience logistically, especially if their engagement requires travel
Mon, 10/11/21
12:00 AM UTC
Program Kickoff
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Location:
Wed, 11/10/21
12:00 AM UTC
Submit Deliverable #1
Required Deliverable
Required Deliverable
Deliverable submission is required.
Wed, 11/10/21
12:00 AM UTC
Temperature Check #1 Due by 5:00 PM ET
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/5CSRTdheH36TXFnP8
Wed, 11/10/21
12:00 AM UTC
OFFICIAL PROJECT KICKOFF
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Description:
Each company will provide a time and location for your kickoff meeting
Fri, 12/10/21
12:00 AM UTC
Temperature Check #2 Due by 5:00 PM ET
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/5CSRTdheH36TXFnP8
Fri, 12/10/21
12:00 AM UTC
Submit Deliverable #2
Required Deliverable
Required Deliverable
Deliverable submission is required.
Submit Deliverable #4
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Required Deliverable
Deliverable submission is required.
Description:
Note: your project may only have 3 deliverables. If so, disregard this item.
Final PEER Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/pBwjhLFnEtQZeteNA
Final SELF Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/1gvWZpvrsJUkYkVD6
Final Interterm Feedback
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Description:
Survey Survey link: coming soon!
UPLOAD STATEMENT OF CONFIDENTIALITY�
Required Deliverable
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Deliverable submission is required.
Description:
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement on Intellectual Property Property Rights. If your industry partner requires an additional NDA, that will be loaded as a Project Resource.
Submit Deliverable #3
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PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES�
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Deliverable submission is required.
Description:
Please upload your final presentations and/or any final reports you delivered to the company.

Teams

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