Project Title: Introduction of Lesielle in the USA
SGN Holding
| Details | |
|---|---|
| Project Title | Introduction of Lesielle in the USA |
| Project Topics | Data Management Growth Strategy Marketing Operations Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
We are introducing a very disruptive product to the skincare market. We have the opportunity to lead a category that has not a clear dominant player. We need to make the right choices in terms of: price positioning, distribution and marketing.
* Market research: business potential evaluation
* Validation of different distribution strategies
* Define the customer avatar
* Set the right marketing strategy
We can become an important player on the skincare industry, not just by introducing a product but to create a subcategory that today doesn't exist.
Results we are looking for: Building a solid path to grow (distribution and marketing)
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Week Eleven Tasks and Deliverables Due |
Jan 04 2022 | |
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Week Three Tasks and Deliverables Due |
Apr 02 2022 | |
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Student Temperature Check #1 |
Apr 02 2022 | Evaluation |
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Week Seven Tasks and Deliverables Due |
Apr 03 2022 | |
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Student Temperature Check #2 |
Apr 03 2022 | Evaluation |
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Program Kickoff |
May 16 2022 | Event |
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Week Sixteen Tasks and Deliverables Due |
Jun 05 2022 | |
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Week Twelve Tasks and Deliverables Due |
Aug 04 2022 | |
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Week Four Tasks and Deliverables Due |
Nov 02 2022 | |
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Week Eight Tasks and Deliverables Due |
Nov 03 2022 | |
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Week Fourteen Tasks and Deliverables Due |
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Week Fifteen Tasks and Deliverables Due |
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Week Seventeen Tasks and Deliverables Due |
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Peer Assessment Survey |
Evaluation | |
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Final Self Assessment Survey for Students |
Evaluation | |
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Confidentiality and Rules of Engagement |
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Upload Resumes |
Submission Required | |
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Co-Op Begins |
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Kick Off Student Self Assessment |
Evaluation | |
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Week One Tasks and Deliverables Due |
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Week Two Tasks and Deliverables Due |
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Week Five Tasks and Deliverables Due |
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Week Six Tasks and Deliverables Due |
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Week Nine Tasks and Deliverables Due |
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Week Ten Tasks and Deliverables Due |
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Week Thirteen Tasks and Deliverables Due |
Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Montclair State University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |