Project Title: Hop on in the shotgun seat of the fastest growing crypto company, in the most demanding of departments
Coinsource
| Details | |
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| Project Title | Hop on in the shotgun seat of the fastest growing crypto company, in the most demanding of departments |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Rapid expansion and aggressively signing new and major national brands calls for the need of additional marketing resources. This is an opportunity for these students to 'jump right into the passenger's seat' of a very fast moving hub and not only shadow the existing marketing team, but actively contribute to new initiatives, new campaigns, new promotions, and get hands-on experience with one of the fastest growing crypto-based financial services companies in the world.
Active participation in a modular role, rotating from one area of marketing to another and being agile with each pivot.
Working under deadline.
With increased bandwidth from increased participants, increased volume and exposure is to be expected.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Coinsource - Hop on in the shotgun seat of the fastest growing crypto company, in the most demanding of departments
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Mon, 05/16/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Target Markets Research Complete
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
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Meet with Industry Partner
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No Deliverables
No deliverables are required for this action item.
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Description:
Meet Derek Muhney, Director of Marketing & Strategy.
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Social Media & Email Marketing Research
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform.
This will require a detailed outline of types of content, actions taken and results achieved / expected results
Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists.
To be submitted for review to determine next steps
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Project Launch
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No Deliverables
No deliverables are required for this action item.
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Description:
You will learn about the company, its past activities and future growth plans.
From there you will receive your first assignment that will be the next milestone.
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Final Content Calendars Due
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will present the final content calendars for IG, FB and Email Campaigns.
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Project End
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No Deliverables
No deliverables are required for this action item.
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Social Media & Email Marketing Plan Creation
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
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Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Rutgers University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
