Project Title: CapSource International Go-To-Market Strategy
CapSource
| Details | |
|---|---|
| Project Title | CapSource International Go-To-Market Strategy |
| Project Topics | Growth Strategy Marketing Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They'd like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Week Twelve: Final Presentation |
Jan 06 2021 | |
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Temperature Check Due |
Apr 05 2021 | |
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Week Eight - Business Strategy Development and Software Overview |
Apr 05 2021 | |
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Week Four - External and Competitor Analysis |
Jun 04 2021 | |
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Week Nine - Software Overview and Conclusions |
Nov 05 2021 | |
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Kick-off Meeting |
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Week Ten - Software Overview and Conclusions |
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Week Eleven - Conclusions |
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Week Seven - Business Strategy Development |
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Week Two - Internal Analysis |
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Week Three - Internal and External Analysis |
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Week Five - Market and Competitor Analysis |
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Week Six - Midpoint Meeting |
Program Managers
| Name | Organization |
|---|---|
| Zeynep Atabay | International Consulting Network (ICON) |
| Alexandra Kelsey | International Consulting Network (ICON) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
