ProgramsUndergrad Marketing Live CaseProjectsDoorDash Market Analysis & New York Tri-State Area Growth Assessment

Project Title: DoorDash Market Analysis & New York Tri-State Area Growth Assessment

DoorDash

Details
Project Title DoorDash Market Analysis & New York Tri-State Area Growth Assessment
Project Topics Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
DoorDash is seeking to optimize its marketing strategies to increase its competitive edge in the New York Tri-State Area. With numerous competitors entering the food delivery market, DoorDash aims to conduct a thorough market analysis of its current digital marketing efforts. This includes assessing its performance in SEO, Pay-Per-Click (PPC), and Social Media, identifying gaps and opportunities for improvement, and providing actionable recommendations to grow its market share in a highly competitive landscape.
Project Synopsis: Activities/Actions Required
  • Conduct an in-depth analysis of DoorDash's current marketing strategies in the New York Tri-State Area.
  • Evaluate DoorDash's SEO performance, identifying key areas for optimization.
  • Analyze PPC campaigns for cost-effectiveness and target audience reach.
  • Assess the impact of DoorDash's social media presence on customer acquisition and retention.
  • Conduct competitor analysis to identify successful strategies used by both existing players and new entrants in the food delivery market.
  • Research consumer behavior and preferences in the New York Tri-State Area to inform marketing decisions.
  • Provide recommendations for optimizing DoorDash’s digital marketing efforts across all platforms.
  • Develop a roadmap for growth, focusing on digital marketing improvements and competitive positioning.
Project Synopsis: Expected Results
  • Improved SEO performance, reflected in increased organic search visibility and traffic.
  • Enhanced PPC efficiency, leading to a better ROI on advertising spend.
  • Higher engagement and conversion rates from social media marketing efforts.
  • Identification of key competitive gaps and actionable recommendations to close them.
  • Increase in customer acquisition, retention, and overall market share in the New York Tri-State Area.
  • Feedback from DoorDash marketing stakeholders on the quality and relevance of the analysis and recommendations.

Project Timeline

Touchpoints & Assignments Date Type

Final Presentations

 Jul 05 2021

Project Kickoff

Program Managers

Name Organization
rpriluck Pace University

Teams

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