CoBuyO offers a e-commerce solution for connecting like-interested buyers looking to purchase products at a lower price with sellers looking to move product and willing to strike a deal. Scheduled for launch in the coming weeks, the CoBuyO marketplace connects like-interested buyers and enables them to capitalize on their collective purchasing power to buy products from sellers in a higher volume and therefore at a lower price. As a new start-up launching a new product in the crowded e-commerce space, the team at CoBuyO is asking you to develop a marketing strategy 'playbook' that drives immediate results in traffic to the CoBuyO website, customer transactions, and other key performance outcomes.