ProgramsDPU Student Consulting ExperienceProjectsGo-To-Market Strategy for Classavo for the Indian Market

Project Title: Go-To-Market Strategy for Classavo for the Indian Market

Classavo

Details
Project Title Go-To-Market Strategy for Classavo for the Indian Market
Project Topics Marketing Product Design & Development Purchasing, Logistics, Supply Chain Sales & Business Development Talent Management
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Classavo is an innovative ed-tech platform designed to modernize and simplify the educational experience for both students and instructors. While the platform has gained traction in the U.S. and Singapore, its leadership is now setting its sights on India, one of the world’s largest and most dynamic education markets. With over 147 million students in higher education, India presents a compelling growth opportunity—but its complex educational, cultural, and economic landscape requires a thoughtful market entry strategy.

This project challenges students to help Classavo determine how to position itself for success in India by evaluating cultural fit, product-market alignment, and financial feasibility. The team will be asked to contribute research, strategic recommendations, and investor-facing materials that support Classavo’s expansion roadmap.
Project Synopsis: Activities/Actions Required
  1. Conduct cultural and institutional research to understand the psychology of learning and teaching in India.
  2. Evaluate Classavo’s product-market fit by analyzing content delivery norms, user behavior, digital penetration, and localization requirements.
  3. Identify potential content partners, local publishers, academic influencers, and platform distributors.
  4. Develop a comparative pricing and monetization strategy aligned with Indian purchasing power and expectations.
  5. Build a basic financial model with projected revenue, cost structures, and funding requirements.
  6. Identify education-focused VCs, accelerators, or government initiatives that may support international expansion.
  7. Create a polished 15-slide investor pitch deck summarizing the findings and go-to-market strategy.
Project Synopsis: Expected Results
Delivery of a complete India market entry strategy based on cultural, product, and financial research.

A user-informed product-market fit evaluation that includes potential modifications or localization opportunities.

A solid financial forecast with revenue projections, expenses, and break-even analysis.

Identification of at least 5 potential funding or partnership leads.

Completion of a professional investor pitch deck that tells a compelling market story.

Project Timeline

Touchpoints & Assignments Date Type

UPLOAD MILESOTNE #3 DELIVERABLE

 Jan 09 2021 Submission Required

UPLOAD MILESOTNE #1 DELIVERABLE

 Mar 08 2021 Submission Required

Program Kickoff

 Jul 27 2021 Event

TEMP CHECK #1 DUE

 Oct 08 2021 Evaluation

Professional Development Session with Greg Zlevor, Westwood International

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

TEMP CHECK #2 DUE

 Evaluation

Final Presentations

OFFICIAL PROJECT END

PEER EVALUATION DUE

 Evaluation

SELF EVALUATION DUE

 Evaluation

UPLOAD YOUR RESUME

 Submission Required

UPLOAD MILESOTNE #2 DELIVERABLE

 Submission Required

UPLOAD FINAL PRESENTATION

 Submission Required

PRE-KICKOFF Q&A @ 8:00 AM ET

UPLOAD FINAL REPORT

 Submission Required

REMINDER OF CONFIDENTIALITY

Teams Finalized & Shared with Industry Partner

KICKOFF EVALUATION DUE

 Evaluation