Project Title: Financial Modeling for Farina, the Restaurant + Wine-Focused Subscription Concept
Hive Hospitality
| Details | |
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| Project Title | Financial Modeling for Farina, the Restaurant + Wine-Focused Subscription Concept |
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| Project Synopsis: Challenge/Opportunity |
Hive Hospitality is building a blended subscription + retail concept called Farina. In addition to having physical stores, Farina will offer a wine-focused subscription. They need your help launching the business, including financial modeling paying careful attention to metrics like Customer Acquisition Cost, (CAC) and Lifetime Value (LTV). They're also hoping you can help inform budgets for personnel, technology, and marketing. They also need to understand how their flagship locations will differ from the subscription model in terms of revenue and resources required. Should the business have two different P&Ls? What resources can they plan to share vs. what resources need to be individually itemized? Is the concept as synergistic and scalable as they think? What are the pros and cons of opening two stores (one in the Reston Town Center next to the Audi / Volkswagen HQ and one in Arlington next to Amazon) at launch instead of one?
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
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DELIVERABLE #3: PRESENTATION (All Teams) |
Feb 11 2021 | |
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Upload Deliverable #3 Presentation & Written Files (ALL TEAMS) |
Feb 11 2021 | Submission Required |
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DELIVERABLE #2: PRESENTATIONS (All Teams) |
May 10 2021 | |
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Upload Deliverable #2 Presentation files (ALL TEAMS). |
May 10 2021 | Submission Required |
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Check-In #1 with FARINA (Groups A & B) |
Jul 09 2021 | |
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DELIVERABLE #4: FINAL PRESENTATIONS (Group B) |
Jul 12 2021 | |
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Upload Final Presentation & Written Deliverable #4 files (Group B). |
Jul 12 2021 | Submission Required |
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FACULTY / TEAM Check-Ins (ALL TEAMS) |
Sep 11 2021 | |
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FACULTY / TEAM Check-Ins (All Teams) |
Dec 10 2021 | |
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TEMP CHECK #3 DUE |
Dec 11 2021 | Evaluation |
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FINAL PEER ASSESSMENT DUE |
Dec 12 2021 | Submission Required |
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FINAL SELF ASSESSMENT DUE |
Dec 12 2021 | Submission Required |
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Check-In with FARINA (Groups A & B) |
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FACULTY / TEAM Check-Ins (ALL TEAMS) |
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FACULTY / TEAM CHECK-INS (All Teams) |
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Check-In #2 with FARINA (Groups A & B) |
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TEMP CHECK #1 DUE |
Evaluation | |
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Check-In with FARINA (Groups A & B) |
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NO CLASS - Thanksgiving Break |
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DELIVERABLE #1: Q&A With FARINA LEADERSHIP (Groups A & B) |
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PROJECT KICK-OFF |
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Upload DELIVERABLE #1 File(s) [Groups A&B] |
Submission Required | |
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KICKOFF ASSESSMENT DUE |
Evaluation | |
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Upload Final Presentation & Written Deliverable #4 files (Group A). |
Submission Required | |
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REMINDER OF CONFIDENTIALITY |
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DELIVERABLE #4: FINAL PRESENTATIONS (Group A) |
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TEMP CHECK #2 DUE |
Evaluation |
Program Managers
| Name | Organization |
|---|---|
| John Chase | Washington University of Virginia |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |