ProgramsUndergrad Marketing Live Case

Undergrad Marketing Live Case

Program Overview
Program Title Undergrad Marketing Live Case
Organization Pace University
Student Application Link https://capsource.app/program/undergrad-marketing-live-case/rfp
# of Students Enrolled
0
# of Projects Running
1 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

    

Collaboration Overview
About Students

Undergrad Marketing Live Case

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team
Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Marketing
Target Industries
Skills & Expertise
Location Information & Preferences

Located Anywhere Regional (within 90 miles)

Sponsorship

No Sponsorship Required
Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date

Project Overview

Project Details
Project Title Door Dash Market Analysis & New York Tri State Area Growth Assessment
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

DoorDash is seeking to optimize its marketing strategies to increase its competitive edge in the New York Tri-State Area. With numerous competitors entering the food delivery market, DoorDash aims to conduct a thorough market analysis of its current digital marketing efforts. This includes assessing its performance in SEO, Pay-Per-Click (PPC), and Social Media, identifying gaps and opportunities for improvement, and providing actionable recommendations to grow its market share in a highly competitive landscape.


What are some of the activities or action items you think will need to be taken to achieve your desired results?

  • Conduct an in-depth analysis of DoorDash's current marketing strategies in the New York Tri-State Area.
  • Evaluate DoorDash's SEO performance, identifying key areas for optimization.
  • Analyze PPC campaigns for cost-effectiveness and target audience reach.
  • Assess the impact of DoorDash's social media presence on customer acquisition and retention.
  • Conduct competitor analysis to identify successful strategies used by both existing players and new entrants in the food delivery market.
  • Research consumer behavior and preferences in the New York Tri-State Area to inform marketing decisions.
  • Provide recommendations for optimizing DoorDash’s digital marketing efforts across all platforms.
  • Develop a roadmap for growth, focusing on digital marketing improvements and competitive positioning.


What would make this project a success for your organization? What measurable results are you looking to accomplish?

  • Improved SEO performance, reflected in increased organic search visibility and traffic.
  • Enhanced PPC efficiency, leading to a better ROI on advertising spend.
  • Higher engagement and conversion rates from social media marketing efforts.
  • Identification of key competitive gaps and actionable recommendations to close them.
  • Increase in customer acquisition, retention, and overall market share in the New York Tri-State Area.
  • Feedback from DoorDash marketing stakeholders on the quality and relevance of the analysis and recommendations.
Compensation

Following compensation will be offered to the students

Exactly $0.0 per hour

Sponsorship

No Sponsorship Required
Resources

Program Timeline

Touchpoints & Assignments Date Type

Final Presentations

 07/05/2021

Project Kickoff

Projects

Filters
Project Organization Topics
DoorDash Market Analysis & New York Tri-State Area Growth Assessment DoorDash Marketing

Program Managers

Name Organization
rpriluck Pace University

Teams

Team Name  Project Name  Team Members 
No Teams Available