MBA Consulting Practicum - Adding Value To Organizations (Fall 2021)
| Program Overview | ||
|---|---|---|
| Program Title | MBA Consulting Practicum - Adding Value To Organizations (Fall 2021) | |
| Organization | Webster University | |
| Student Application Link | https://capsource.app/program/mba-consulting-practicum-n-adding-value-to-organizations-fall-2021/rfp | |
| # of Students Enrolled |
101
|
|
| # of Projects Running |
1 Project/s Added (of 1 Project Expected)
|
|
|
Program Timeline Project Duration |
Start Date: 10/18/21 End Date: 12/17/21 2 months |
|
| Collaboration Overview | ||
|---|---|---|
| About Students |
The MBA Program at Webster University is looking for a company open to providing students with an opportunity to apply core concepts of value creation to a real world problem you may be facing at your company. The company will provide several groups of Webster University MBA students with one project for the Full Fall 2 semester (October - December 2021)
Student Level: Student Time Commitment: Full Time Team Structure: - |
|
| Program Goals | ||
| Format Structure |
Single Project Single Team |
|
| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Corporate Social Responsibility Customer Service & Account Management | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
|
|
| Sponsorship |
No Sponsorship Required |
|
| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
|
| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
|
Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
|
Apr 06 2021, 12:00.00 AM |
|
Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
|
Apr 25 2021, 12:00.00 AM |
|
Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
|
Aug 20 2021, 12:00.00 AM |
|
Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
|
Sep 09 2021, 12:00.00 AM |
|
Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
|
Oct 18 2021, 12:00.00 AM |
|
Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
|
Dec 17 2021, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Launching B2 C E Commerce Strategy For Confectionary Company |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization?
Iconic Candy business model has been primarily B to B sales and, up to this point, there has been little resources allocated to marketing, including digital marketing. Other than limited efforts in Instagram, there are currently no channels for engaging directly with customers. We receive hundreds of emails each year from customers looking for information on where to buy our products, information we are currently unable to provide. Meanwhile, we know consumer engagement is critical, especially when introducing new products into the marketplace. That's why this fall, we are launching a new e-Commerce website and Amazon marketplace page, which will enable B-to-C sales, provide channels for direct engagement with consumers, and add alternative target audiences and streams of commerce . We are looking for students help us to optimize these initiatives by proposing a B to C marketing strategy and set of recommendations for maximizing conversions on the new eCommerce Site.
- Competitive Analysis
- Deep Dive in Product and Performance
- Review of Current Marketing Strategy
- Strategy & Recommendations to improve Digital Marketing
- Social Media
- Digital Marketing Calendar (How to spend our money across different verticals)
- Measuring Success (Marketing360 Platform)
- How can we increase engagement and following
- Launching eCommerce Website in the Fall
- How to leverage our marketing (B to C) in order to maximize our conversions on the new eCommerce Site
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Upload Deliverables for Milestone #1 |
01/11/2021 | Submission Required |
|
Temp Check #1 Due |
02/11/2021 | Evaluation |
|
Check-In Meeting #1 |
03/11/2021 | |
|
Upload Deliverables for Milestone #3 |
06/12/2021 | Submission Required |
|
Temp Check #3 Due |
07/12/2021 | Evaluation |
|
Check-In Meeting #3 |
08/12/2021 | |
|
Program Kickoff |
10/18/2021 | Event |
|
Check-In Meeting #2 |
||
|
Project Kickoff - Iconic Candy Leadership to Web Conference into Class |
||
|
REMINDER OF CONFIDENTIALITY |
||
|
Student Final Presentations & Project Wrap-up |
||
|
Final Peer Evaluation Due |
Evaluation | |
|
Final Self Evaluation Due |
Evaluation | |
|
Kickoff Evaluation Due |
Evaluation | |
|
Upload Deliverables for Milestone #2 |
Submission Required | |
|
UPLOAD ALL FINAL DELIVERABLES |
Submission Required | |
|
Temp Check #2 Due |
Evaluation | |
|
Student On-Boarding Complete |
Projects
| Project | Organization | Topics |
|---|---|---|
| Launching B2C eCommerce strategy for Confectionary Company | Iconic Candy |
Program Managers
| Name | Organization |
|---|---|
| Mitchell B Ellison | Webster University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |