| Program Overview | ||
|---|---|---|
| Program Title | Coinsource Spring 2022 Experiential Hiring Program | |
| Organization | CapSource | |
| Student Application Link | https://capsource.app/program/coinsource-spring-2022-experiential-hiring-program/rfp | |
| # of Students Enrolled |
12
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| # of Projects Running |
1 Project/s Added (of Expected)
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Program Timeline Project Duration |
Start Date: 03/08/21 End Date: 05/01/21 2 months |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
Coinsource is launching an online marketplace with features that will greatly expand digital currencyís relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsourceís unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Zíers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
|
| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Customer Service & Account Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Mar 02 2021, 12:00.00 AM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Mar 02 2021, 12:00.00 AM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Mar 06 2021, 12:00.00 AM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Mar 06 2021, 12:00.00 AM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Mar 08 2021, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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May 01 2021, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Coinsource Spring 2022 Experiential Hiring Program |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization?
Coinsource is looking for your help better launching new Bitcoin ATM Machines throughout the US Market. They want to leverage your marketing skills and expertise to drive as much traffic to a brand new Bitcoin ATM Machine as possible. You and your team will be provided with your own brand new Bitcoin ATM in a different (but similar) location in the US. Each team will also be provided with a real marketing budget to figure out how to get the most adoption on a brand new Bitcoin ATM machine assigned to your team throughout the duration of the program.
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
03/08/2021 | Event |
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Kickoff Webinar @ 12:00 PM ET |
03/02/2022 | |
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Submit Questions for Check-In Webinar |
07/02/2022 | |
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Submit Questions for Check-In Webinar |
07/03/2022 | Evaluation |
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Temperature Check #2 Evaluation Survey Due |
07/03/2022 | Evaluation |
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Check-In Webinar #1 @ 12:00 PM ET |
10/02/2022 | |
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Check-In Webinar #3 @ 12:00 PM ET |
10/03/2022 | |
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Wrap-up Webinar & Debrief @ 12:00 PM ET |
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Final Self Evaluation Survey Due |
Evaluation | |
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Final Peer Evaluation Survey Due |
Evaluation | |
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Upload Signed NDA |
Submission Required | |
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Milestone One: Conduct a Deep Dive into Bitcoin |
Submission Required | |
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Kickoff Evaluation Survey Due |
Evaluation | |
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Milestone Two: Inventory and Benchmark Bitcoin ATM\'s in the United States |
Submission Required | |
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Pre-Kickoff Happy Hour Meet & Greet @ 5:00 PM ET |
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Temperature Check #1 Evaluation Survey Due |
Evaluation | |
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Submit Questions for Check-In Webinar |
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Check-In Webinar #2 @ 12:00 PM ET |
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Marketing Plan Presentations |
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Top Teams Present @ 12:00 PM ET |
Projects
| Project | Organization | Topics |
|---|---|---|
| Coinsource Spring 2022 Experiential Hiring Program | Coinsource | Customer Service & Account Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development |
Program Managers
| Name | Organization |
|---|
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
