Coinsource Spring 2022 Experiential Hiring Program

Program Overview
Program Title Coinsource Spring 2022 Experiential Hiring Program
Organization CapSource
Student Application Link https://capsource.app/program/coinsource-spring-2022-experiential-hiring-program/rfp
# of Students Enrolled
12
# of Projects Running
1 Project/s Added (of Expected)

Program Timeline

Project Duration

Start Date: 03/08/21      End Date: 05/01/21

2 months

Collaboration Overview
About Students

Coinsource is launching an online marketplace with features that will greatly expand digital currencyís relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsourceís unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Zíers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Customer Service & Account Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development
Target Industries
Skills & Expertise
Location Information & Preferences

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Mar 02 2021, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Mar 02 2021, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Mar 06 2021, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Mar 06 2021, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Mar 08 2021, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

May 01 2021, 12:00.00 AM

Project Overview

Project Details
Project Title Coinsource Spring 2022 Experiential Hiring Program
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

Coinsource is looking for your help better launching new Bitcoin ATM Machines throughout the US Market. They want to leverage your marketing skills and expertise to drive as much traffic to a brand new Bitcoin ATM Machine as possible. You and your team will be provided with your own brand new Bitcoin ATM in a different (but similar) location in the US. Each team will also be provided with a real marketing budget to figure out how to get the most adoption on a brand new Bitcoin ATM machine assigned to your team throughout the duration of the program.
  • Some activities you may want to consider doing throughout the program include... deep dive into the Bitcoin ATM Market and Coinsource's product, researching best practices when launching ATM machines, physically visiting real ATM / Bitcoin ATM Machines to see how users behave, developing social media and/or local marketing tactics to help gain traction of that machine. In addition to gaining traction at your machine (most amount of visits, highest volume of bitcoin transactions), Coinsource is looking for you to develop a 'Launch Playbook' so that the marketing team can better launch similar Bitcoin ATM Machines in the future.
  • Winning team gets full-time internship this summer starting in June!


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Touchpoints & Assignments Date Type

Program Kickoff

03/08/2021 Event

Kickoff Webinar @ 12:00 PM ET

03/02/2022

Submit Questions for Check-In Webinar

07/02/2022

Submit Questions for Check-In Webinar

07/03/2022 Evaluation

Temperature Check #2 Evaluation Survey Due

07/03/2022 Evaluation

Check-In Webinar #1 @ 12:00 PM ET

10/02/2022

Check-In Webinar #3 @ 12:00 PM ET

10/03/2022

Wrap-up Webinar & Debrief @ 12:00 PM ET

Final Self Evaluation Survey Due

Evaluation

Final Peer Evaluation Survey Due

Evaluation

Upload Signed NDA

Submission Required

Milestone One: Conduct a Deep Dive into Bitcoin

Submission Required

Kickoff Evaluation Survey Due

Evaluation

Milestone Two: Inventory and Benchmark Bitcoin ATM\'s in the United States

Submission Required

Pre-Kickoff Happy Hour Meet & Greet @ 5:00 PM ET

Temperature Check #1 Evaluation Survey Due

Evaluation

Submit Questions for Check-In Webinar

Check-In Webinar #2 @ 12:00 PM ET

Marketing Plan Presentations

Top Teams Present @ 12:00 PM ET

Projects

Filters
Project Organization Topics
Coinsource Spring 2022 Experiential Hiring Program Coinsource Customer Service & Account Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development

Program Managers

Name Organization

Teams

Team Name  Project Name  Team Members 
No Teams Available