BUS 700 Business Research (Capstone) - Spring 2023

Program Overview
Program Title BUS 700 Business Research (Capstone) - Spring 2023
Organization Washington University of Virginia
Student Application Link https://capsource.app/program/bus-700-business-research-capstone-spring-2023/rfp
# of Students Enrolled
0
# of Projects Running
1 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

Start Date: 01/23/23      End Date: 05/05/23

3 months

Collaboration Overview
About Students

This is a practical, research-oriented course for MBA students to work on a real business problem using a "Live Case" methodology for the duration of the semester under faculty mentor(s). The primary method of instruction is project-based experiential learning as students collaborate in a hands-on engagement (i.e. internship) to address business problems with a functioning, off-campus "Host Company" in the marketplace. This engagement format directly relates to key learning objectives of the course. The required deliverable(s) for each Student Consulting Teams business problem(s) will be unique to each engagement; examples of such deliverables may be writing a business plan for a start-up, developing a marketing strategy for a new product at an established company, or conducting a market landscape survey. Students have a great deal of freedom in deciding how to approach their respective assigned business problem(s), their research approach, and how to best present their analyses to the Host Company.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   3 - 8

Program Goals
Students will conduct independent and collaborative research as part of a Student Consulting Team to address the business problem(s) presented to them by the Host Company to develop real solutions to real-world challenges. 

The research process may include original data gathering (interviews, participant observations, survey methodologies, quantitative/empirical methods, etc.) or primary/secondary source content analysis working both individually and collaboratively as part of the Student Consulting Team. 

Each Student Consulting Team will research, prepare, and present oral presentations to complement their written deliverable(s). 
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy International Affairs Legal, Regulatory, Compliance Marketing Mergers & Acquisitions Operations Organizational Culture Product Design & Development Purchasing, Logistics, Supply Chain Quality Control Reporting, Financial Planning & Analysis Research & Development Sales & Business Development Software Design & Development Talent Management
Target Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise Brand Strategy Business Analysis & Strategy Communications Financial Analysis & Modeling Management Consulting Market Research Marketing Strategy Sales & Business Development Training & Development Web Conferencing
Location Information & Preferences

Local (within 30 miles) Located Anywhere Regional (within 90 miles)

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers 1 Hour per week
Key Program Dates Due Date
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Jan 23 2022, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Mar 27 2022, 05:07.14 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Apr 27 2022, 05:07.14 PM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

May 06 2022, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Oct 31 2022, 05:07.14 PM
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Dec 01 2022, 05:07.14 PM

Project Overview

Project Details
Project Title 2023 Wsa Growth Strategy
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

The WSA would like to identify and implement a B2B growth strategy with the focus of potential champion and corporate partnership/sponsorships. 


What are some of the activities or action items you think will need to be taken to achieve your desired results?


Propose a Growth Strategy

  1.  Deep Dive into the Company
  2.  Market Analysis
  3.  Conduct a Competitor Benchmarking Analysis
  4.  Financial Analysis & Recommendations


What would make this project a success for your organization? What measurable results are you looking to accomplish?

1. Identify and qualify a list of 5 potential champions
2. Gain higher visibility on competitive markets and their KPIs, 
3. Identify and qualify a list of 10-20 potential partnerships/sponsorship opportunities, including point of contact information
4. Create Ideal Customer Profile for future sponsors


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Touchpoints & Assignments Date Type

Program Kickoff

01/23/2022 Event

Projects

Filters
Project Organization Topics

Teams

Team Name  Project Name  Team Members 
No Teams Available