BUS 700 Business Research (Capstone) - Fall 2021

Program Overview
Program Title BUS 700 Business Research (Capstone) - Fall 2021
Organization Washington University of Virginia
Student Application Link https://capsource.app/program/bus-700-business-research-capstone-n-fall-2021/rfp
# of Students Enrolled
30
# of Projects Running
2 Project/s Added (of 2 Projects Expected)

Program Timeline

Project Duration

    

Collaboration Overview
About Students

This is a practical, research-oriented course for MBA students to work on a real business problem using a "Live Case" methodology for the duration of the semester under faculty mentor(s). The primary method of instruction is project-based experiential learning as students collaborate in a hands-on engagement (i.e. ìinternshipî) to address business problems with a functioning, off-campus "Host Company" in the marketplace. Students will conduct independent and collaborative research as part of a Student Consulting Team to address the business problem(s) presented to them by the Host Company to develop real solutions to real-world challenges. This engagement format directly relates to key learning objectives of the course. The research process may include original data gathering (interviews, participant observations, survey methodologies, quantitative/empirical methods, etc.) or primary/secondary source content analysis working both individually and collaboratively as part of the Student Consulting Team. The required deliverable(s) for each Student Consulting Teamís business problem(s) will be unique to each engagement; examples of such deliverables may be writing a business plan for a start-up, developing a marketing strategy for a new product at an established company, or conducting a market landscape survey. Each Student Consulting Team will research, prepare, and present oral presentations to complement their written deliverable(s). Students have a great deal of freedom in deciding how to approach their respective assigned business problem(s), their research approach, and how to best present their analyses to the Host Company.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics
Target Industries
Skills & Expertise
Location Information & Preferences

Located Anywhere Regional (within 90 miles)

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date

Project Overview

Project Details
Project Title Financial Modeling For Farina, The Restaurant + Wine Focused Subscription Concept
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

Hive Hospitality is building a blended subscription + retail concept called Farina. In addition to having physical stores, Farina will offer a wine-focused subscription. They need your help launching the business, including financial modeling paying careful attention to metrics like  Customer Acquisition Cost, (CAC) and Lifetime Value (LTV). They're also hoping you can help inform budgets for personnel, technology, and marketing. They also need to understand how their flagship locations will differ from the subscription model in terms of revenue and resources required. Should the business have two different P&Ls? What resources can they plan to share vs. what resources need to be individually itemized? Is the concept as synergistic and scalable as they think? What are the pros and cons of opening two stores (one in the Reston Town Center next to the Audi / Volkswagen HQ and one in Arlington next to Amazon) at launch instead of one?


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Touchpoints & Assignments Date Type

DELIVERABLE #3: PRESENTATION (All Teams)

02/11/2021

Upload Deliverable #3 Presentation & Written Files (ALL TEAMS)

02/11/2021 Submission Required

DELIVERABLE #2: PRESENTATIONS (All Teams)

05/10/2021

Upload Deliverable #2 Presentation files (ALL TEAMS).

05/10/2021 Submission Required

Check-In #1 with FARINA (Groups A & B)

07/09/2021

DELIVERABLE #4: FINAL PRESENTATIONS (Group B)

07/12/2021

Upload Final Presentation & Written Deliverable #4 files (Group B).

07/12/2021 Submission Required

FACULTY / TEAM Check-Ins (ALL TEAMS)

09/11/2021

FACULTY / TEAM Check-Ins (All Teams)

12/10/2021

TEMP CHECK #3 DUE

12/11/2021 Evaluation

FINAL PEER ASSESSMENT DUE

12/12/2021 Submission Required

FINAL SELF ASSESSMENT DUE

12/12/2021 Submission Required

Check-In with FARINA (Groups A & B)

FACULTY / TEAM Check-Ins (ALL TEAMS)

FACULTY / TEAM CHECK-INS (All Teams)

Check-In #2 with FARINA (Groups A & B)

TEMP CHECK #1 DUE

Evaluation

Check-In with FARINA (Groups A & B)

NO CLASS - Thanksgiving Break

DELIVERABLE #1: Q&A With FARINA LEADERSHIP (Groups A & B)

PROJECT KICK-OFF

Upload DELIVERABLE #1 File(s) [Groups A&B]

Submission Required

KICKOFF ASSESSMENT DUE

Evaluation

Upload Final Presentation & Written Deliverable #4 files (Group A).

Submission Required

REMINDER OF CONFIDENTIALITY

DELIVERABLE #4: FINAL PRESENTATIONS (Group A)

TEMP CHECK #2 DUE

Evaluation

Projects

Filters
Project Organization Topics
Financial Modeling for Farina, the Restaurant + Wine-Focused Subscription Concept Hive Hospitality
Prepare to Launch Farina by Producing a Comprehensive Marketing Strategy Hive Hospitality Marketing Operations Product Design & Development Research & Development Sales & Business Development

Program Managers

Name Organization
John Chase Washington University of Virginia

Teams

Team Name  Project Name  Team Members 
No Teams Available