Clark University Case Library
Library Details
Organization
Clark University
Date Created
16 Oct 2024
Public
Public
Authors
Todd Bartlett
Description
Clark University is deepening its industry partnerships and enhancing the flexibility of its business school faculty by converting previous projects into case studies. These case studies are designed to be utilized in asynchronous courses, providing students with real-world business challenges that can be tackled independently. By repurposing past projects, the university aims to offer students practical learning opportunities that align with current industry needs while allowing faculty to integrate these resources seamlessly into their curricula.
Relevant Topics
Growth Strategy
Marketing
Skills & Expertise
B2B Customer Insights
Brand Positioning
Channel Expansion
Channel Marketing
Community Engagement
Content & Copywriting Strategy
Contractor & Trade Marketing
Customer Segmentation
Digital Marketing Strategy
Distribution Strategy
Event Marketing
Growth Strategy
KPI Development
Lead Generation
Local Market Analysis
Local Marketing Strategy
Market Opportunity Assessment
Marketing Analytics
Partnership Development
Product Catalog Optimization
Product Marketing
Retail & Wholesale Strategy
Sales Enablement
ArmorPoxy
Developing a Local Growth Strategy for ArmorPoxy
ArmorPoxy, a leading manufacturer of commercial epoxy flooring and interlocking floor tiles, is expanding its operations to strengthen its local business. The company recently moved into a new 13,000-square-foot facility and established a distribution partnership with Lowe’s. However, with 30% of its sales coming from online business, the focus now is on increasing in-store sales and capturing a larger share of the local market.
The challenge is to build stronger connections with contractors, floor installers, and other industry professionals who can integrate ArmorPoxy’s products into their service offerings. ArmorPoxy aims to identify opportunities for growth by enhancing its marketing strategies, expanding local partnerships, and improving its product catalog to boost local sales.
This project invites students to develop a strategic local growth plan, focusing on market research, product portfolio improvements, and actionable marketing tactics.