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Scaling a High School Football Podcast Service

Last Updated: 04/13/2026

Case Organization

PostGame Recap

postgamerecap.com

Case Contributors

Kevin Prewett

CEO @ Podbrand Media for 8 year(s)

in/kevin-prewett

From the midwest.  Have lived in 4 countries on 3 continents.  Functional in French and Arabic.   Certified Life Coach and International Business Consultant.  Podcaster and Startup junkie.  

Case Disciplines

Growth Strategy Sales & Business Development

Skills & Expertise

Advertising Strategy Audience Analysis B2B And B2C Sales Strategy Brand Partnership Strategy Business Model Analysis Buyer Persona Development Collaboration Tools Communication Strategy Community Engagement Strategy Competitive Analysis Consumer Behavior Analysis Content Marketing Strategy Customer Segmentation Data Analysis Data Storytelling Email Marketing Generative AI Tools Growth Strategy Insight Generation Lead Generation Local Market Analysis Market Research Outreach Strategy Partnership Development Podcast Industry Knowledge Presentation Development Problem Solving Qualitative Research Quantitative Research Recruitment Strategy Revenue Growth Strategy Social Media Marketing Sponsorship Strategy Sports Media Industry Knowledge Strategic Thinking Survey Design Talent Sourcing Visualization Tools
Background & Objective

The challenge or opportunity you are trying to address for the organization.

Launching in fall 2020 with a pilot program of 16 schools, 16 sponsors, and four broadcasters, PostGame Recap plans to grow 10x by Spring 2023 and 30x by Fall 2023.
Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to design a scalable growth strategy for a media startup by aligning audience insights, sponsorship strategy, and multi-sided marketplace expansion. 

Students completing this case will be able to: 

  • Understand PostGame Recap’s business model, including its multi-sided ecosystem of teams, sponsors, and student broadcasters. 
  • Analyze the target audience (listeners, schools, sponsors) and their needs, behaviors, and motivations. 
  • Identify ideal sponsor profiles based on audience demographics, interests, and local market dynamics. 
  • Evaluate competitive offerings in sports media and podcasting to determine differentiation opportunities. 
  • Develop customer personas for listeners, sponsors, and school stakeholders to guide targeted growth strategies. 
  • Design effective sponsorship acquisition strategies, including messaging, outreach channels, and partnership models. 
  • Assess best practices for engaging high school coaches and athletic directors to drive adoption of the platform. 
  • Create recruitment strategies and pipelines for sourcing and retaining student broadcasters and interns. 
  • Propose integrated marketing and communication plans to support rapid, scalable expansion. 
  • Define key performance indicators (KPIs) to measure growth across schools, sponsors, and content contributors.
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
Milestone #1
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #2
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #3
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #4
Guiding Questions
Deliverable
Suggested Outcome(s)

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