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Propose a Holistic Strategy for a Culture of Sustainability at a Multinational Corporation

Last Updated: 04/28/2026

Case Organization

HIOKI E.E. CORPORATION

Precision electrical measurement solutions for a safer, more efficient world 

http://www.hioki.com/

Ueda, Nagano, Japan

1001-5000

Case Contributors

Case Disciplines

Corporate Social Responsibility Operations Organizational Culture

Skills & Expertise

Change Management Collaboration Tools Communication Strategy Corporate Social Responsibility Strategy Cross Cultural Analysis Cultural Alignment Strategy Data Analysis Data Storytelling Employee Engagement Strategy Environmental Impact Analysis ESG Strategy Development Generative AI Tools Global Business Strategy Governance Analysis Incentive System Design Insight Generation Internal Communications Leadership Strategy Organizational Behavior Organizational Culture Transformation Presentation Development Problem Solving Process Mapping Qualitative Analysis Risk Assessment Secondary Research Social Impact Analysis Stakeholder Analysis Stakeholder Mapping Strategic Framework Development Strategic Recommendation Development Strategic Thinking Sustainability Strategy SWOT Analysis Visualization Tools

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

The leadership at Hioki knows that to be effective; sustainability efforts must be holistic and integrated into the organizational culture and system of incentives and decision-making. With more than 900 employees across over 30 locations, Hoiki aims to elevate its commitment and value to global sustainability efforts by developing an organizational culture of sustainability, one that extends across the company’s multi-national corporation to endow employees and other stakeholders with a sense of sustainability ownership and empower individual and collective action. Ideally, efforts to elevate sustainability will be something that everyone at Hioki will be involved in adapting to each day- at least to some extent - rather than change initiated and monitored by top leaders alone. Hioki is asking you to propose a strategy to sustain this cultural change in the company.
Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to design a culturally informed, organization-wide sustainability strategy for a multinational corporation. 
Students completing this case will be able to: 
  • Understand Hioki’s mission, philosophy, and historical commitment to sustainability within a global business context. 
  • Analyze the current state of corporate social responsibility (CSR) integration across strategy, operations, and organizational culture. 
  • Evaluate the role of leadership, incentives, and organizational structures in driving sustainable behavior. 
  • Apply analytical tools (e.g., SWOT analysis, stakeholder mapping) to assess sustainability gaps and opportunities. 
  • Identify universal and culture-specific drivers of sustainability across multinational and multicultural environments. 
  • Assess how cultural factors (e.g., Japanese business norms, global workforce diversity) influence sustainability adoption. 
  • Develop strategies to embed sustainability into daily routines, decision-making processes, and employee behaviors. 
  • Design initiatives that foster shared ownership and participation in sustainability efforts across all organizational levels. 
  • Propose culturally sensitive change management approaches to overcome resistance and drive long-term adoption. 
  • Measure the effectiveness of sustainability strategies through appropriate KPIs and continuous improvement mechanisms.
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

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