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Propose a Corporate Social Responsibility for a High Growth Preserved Flowers Boutique

Last Updated: 04/28/2026

Case Organization

Eternal Fleur

1-10

Case Contributors

Case Disciplines

Corporate Social Responsibility Marketing Research & Development

Skills & Expertise

Brand Positioning around Sustainability Carbon) Cause Marketing and Purpose-Driven Branding Certifications Circular Economy and Sustainable Product Innovation Communication Strategy for CSR (Marketing Competitor Analysis and CSR Benchmarking Consumer Behavior Analysis (Sustainable Products) Content Creation for Sustainability Messaging Corporate Social Responsibility (CSR) Strategy Development Critical Thinking and Ethical Analysis Data Analysis and Impact Metrics (Water Environmental Impact Analysis (Agriculture ESG (Environmental Figma) Generative AI for Research and Ideation Support Google Slides) Governance) Framework Understanding Infographic and Visual Communication Design (Canva KPI Development for CSR Initiatives Land Land Use Ethics) Land Use) Landing Page Design for CSR Campaigns Market Research and Floral Industry Analysis Partnership Strategy (NGOs PR Presentation Design (PowerPoint Research and Secondary Data Collection Social Social Impact Strategy (Food Security Stakeholder Mapping and Engagement Strategy Storytelling for Impact and Brand Narrative Supply Chain and Sourcing Analysis (Ethical & Sustainable Procurement) Sustainability Networks) Sustainability Strategy and Impact Assessment Water Usage Website)

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

Eternal Fleur’s mission is simple. To create environmentally friendly, preserved floral arrangements for our customers to enjoy for four seasons or longer. Its brilliant team creates luxurious and long-lasting floral arrangements for your most memorable occasions. Their Four Season Roses and Flowers™ can last 365+ days or longer without any water or sunlight. Each arrangement is hand-crafted with one-of-a-kind packaging and responsibly sourced preserved flowers with Rainforest Alliance Certification.Eternal Fleur is a proudly women-owned and operated business that recognizes consumer satisfaction as an earned relationship, as it inspires us to design and develop quality products. The company’s founders established Eternal Fleur intending to give back to the planet by instilling a broader awareness of environmental efficacy and financial responsibility.
Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to evaluate the environmental and social impact of the floral industry and design a strategic, stakeholder-driven CSR initiative aligned with a sustainable luxury brand. 
Students completing this case will be able to: 
  • Understand Eternal Fleur’s business model, value proposition, and positioning within the preserved floral and luxury gifting market. 
  • Analyze the environmental impact of the traditional floral industry, including land use, water consumption, and global supply chains. 
  • Evaluate the relationship between flower farming, resource allocation, and broader social issues such as food security and world hunger. 
  • Assess industry competitors and benchmark CSR and sustainability practices within the floral and adjacent luxury goods sectors. 
  • Identify key stakeholders (customers, suppliers, investors, communities) and their expectations regarding sustainability and ethical practices. 
  • Develop a comprehensive CSR strategy aligned with ESG principles and the company’s mission and growth objectives. 
  • Design initiatives that create shared value—balancing environmental impact, social good, and business profitability. 
  • Create a clear communication strategy to convey CSR efforts through branding, marketing materials, and digital platforms. 
  • Define success metrics and KPIs to evaluate the effectiveness and impact of CSR initiatives. 
  • Communicate insights visually and strategically through presentations, infographics, or sample landing pages tailored to key stakeholders.
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

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