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Marketing Strategy for Recruiting Sustainability Packaging Champions (SPCs) on College Campuses

Last Updated: 03/27/2026

Case Organization

Packaged Sustainable

https://www.packagedsustainable.com/

Case Contributors

Jordan Levy

Co-Founder @ Fun Fusers for 6 year(s)

in/lordanjevy

Jordan is a serial education technology entrepreneur.

He has started two EdTech companies that are helping students transition from education to work. His method is to integrate real companies into the learning process through hands-on collaborations that expose learners to new industries and job roles by working on real projects with real stakeholders and stakes.

CapSource makes it easy for schools and companies to build scalable experiential learning and experiential hiring programs. Through free, premium, and enterprise software solutions, CapSource helps educators and companies coordinate, manage, and scale high-impact case-based and project-based programs designed to help next-gen talent learn, network, and get hired. Since 2017, CapSource has help 400+ different industry partners like DoorDash, True Religion, and the American Cancer Society collaborate with 8,000+ young professionals from over 150 global institutions including the University of Notre Dame, Harvard, and the SUNY System.

Jordan started his first education technology company, Real Time Cases (acquired), that raised over $2,000.000 in venture funding while an undergraduate at Lehigh University studying Accounting, Finance, and Entrepreneurship.

Outside of work, Jordan is passionate about cooking, hiking, traveling, sailing, tennis, public speaking, photography, mixology, and coaching/connecting fellow entrepreneurs.

Case Disciplines

Employee and Labor Management Entrepreneurship Growth Strategy Market Research Marketing Research, Analysis, Evaluation Talent Management

Skills & Expertise

Ambassador Program Design Audience Segmentation Brand Positioning Campaign Development Campus Marketing Channel Strategy Community Building Consumer Behavior Analysis Copywriting Digital Marketing Engagement Strategy Event Marketing Funnel Design Growth Strategy Guerrilla Marketing Influencer Marketing KPI Development Lead Generation Market Research Messaging Strategy Partnership Development Peer-to-Peer Marketing Performance Tracking Persona Development Social Media Marketing Storytelling Target Audience Research Value Proposition Design
Background & Objective

The challenge or opportunity you are trying to address for the organization.

Packaged Sustainable is looking to expand its network of Sustainability Packaging Champions (SPCs) by engaging students on college campuses. These SPCs will help drive the company’s mission by promoting sustainable packaging solutions while gaining valuable entrepreneurial experience. The challenge is determining the most effective way to market the SPC opportunity to college students.
Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to design a targeted, multi-channel marketing strategy that recruits college students into a mission-driven, entrepreneurial program. It requires balancing purpose-driven messaging with clear economic incentives while navigating how Gen Z discovers, evaluates, and commits to opportunities. Students will apply market research, brand positioning, and growth strategy principles to create a campaign that drives measurable recruitment outcomes in a competitive campus environment. 

  •  Analyze college student motivations, values, and career decision drivers related to sustainability and entrepreneurship 
  •  Evaluate how different marketing channels (digital, on-campus, peer networks) influence student awareness and engagement 
  •  Develop a differentiated value proposition that positions the SPC role as both purpose-driven and financially compelling 
  •  Design a messaging strategy that balances environmental impact, career development, and income potential 
  •  Recommend channel-specific tactics for campus outreach, including partnerships, events, and social-driven campaigns 
  •  Assess the role of peer influence, ambassadors, and social proof in driving student recruitment 
  •  Develop a measurement framework with KPIs to track recruitment performance, engagement, and conversion across channels 
  •  Synthesize research, messaging, and channel strategy into a cohesive marketing plan aligned with Packaged Sustainable’s growth goals
 
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

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