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Marketing & Fundraising Strategy for a Community Service Agency

Last Updated: 04/13/2026

Case Organization

Community Services Agency

https://csareno.org/

P. O. Box 10167, Reno, NV 89510, US

51-100

Case Contributors

Case Disciplines

Marketing

Skills & Expertise

Audience Segmentation Benchmarking Brand Messaging Campaign Development Collaboration Tools Communication Skills Competitive Analysis Content Strategy Corporate Sponsorship Strategy CRM Tools(Salesforce - HubSpot) Customer Persona Development Data Analysis Data Storytelling Digital Marketing Strategy Donor Segmentation Email Marketing Event Marketing Event Planning Fundraising Strategy Generative AI Tools Grant Research Insight Generation Major Donor Strategy Market Research Marketing Analytics Tools (e.g. Google Analytics) Nonprofit Marketing Outreach Strategy Partnership Development Presentation Development Problem Solving Prospect Research Secondary Research Silent Auction Planning Social Media Management Tools (e.g. Hootsuite) Social Media Marketing Stakeholder Analysis Storytelling Strategic Thinking Visualization Tools Website Optimization (SEO/UX)
Background & Objective

The challenge or opportunity you are trying to address for the organization.

CSA’s primary goal for this project is to develop fundraising and marketing campaigns and strategies, mainly as they can acquire donors/supporters, general fundraising, and program-specific fundraising.  For marketing, the organization hopes to develop a more effective website and marketing campaign.  For fundraising, CSA would like to identify foundations or corporate donors to request donations and develop materials for donation solicitations.CSA is a private, nonprofit Community Action Agency (CAA). For more than 50 years, CSA has been at the forefront of providing services to address the needs of the working poor and low-income residents of Washoe County and northern Nevada.
Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to design integrated marketing and fundraising strategies for a nonprofit organization serving vulnerable populations. 

Students completing this case will be able to: 

  • Understand the mission, services, and stakeholder ecosystem of a community-based nonprofit organization. 
  • Analyze different donor segments (individual, corporate, foundation) and their motivations for giving. 
  • Evaluate fundraising strategies used across the nonprofit sector, including digital campaigns, events, and major donor outreach. 
  • Identify and prioritize potential donors and sponsors aligned with the organization’s mission and impact. 
  • Assess competitor and peer nonprofit strategies to identify best practices in fundraising and communication. 
  • Develop compelling messaging and storytelling approaches to engage donors and communicate impact. 
  • Design multi-channel marketing campaigns, including website, social media, and email strategies. 
  • Create prototype fundraising materials (e.g., donor lists, outreach templates, campaign content). 
  • Plan and structure a fundraising event (e.g., silent auction), including goals, logistics, and promotional strategies. 
  • Measure the effectiveness of fundraising and marketing initiatives using relevant KPIs and performance metrics.
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
Milestone #1
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #2
Guiding Questions
Deliverable
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Milestone #3
Guiding Questions
Deliverable
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Milestone #4
Guiding Questions
Deliverable
Suggested Outcome(s)

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