LibraryCapSource OpenCasesMacadamia Nut Milk Product & Supply Chain Launch Strategy

CapSource OpenCases

To View Full Case Details.

Register Now
Already Have an account? Log In

Macadamia Nut Milk Product & Supply Chain Launch Strategy

Last Updated: 04/28/2026

Case Organization

Tribeca Macadamia Nut Project

Barra do PiraÌ - Santa CecÌlia, Barra do PiraÌ - State of Rio de Janeiro, Brazil

Case Contributors

Case Disciplines

Product Design & Development Purchasing, Logistics, Supply Chain

Skills & Expertise

Logistics & Supply Chain Management Sourcing & Procurement Supply Chain & Logistics Project Management

Featured Videos

Background & Objective

The challenge or opportunity you are trying to address for the organization.

The Tribeca Macadamia Nut Project is a family-owned farm producing large quantities of Macadamia Nuts. They have traditionally sold plain, roasted, and chocolate-covered products, mainly across Brazil and Latin America.
Learning Objectives

This is what students will learn as they complete the case.

This case focuses on launching a new consumer product (macadamia nut milk) in a competitive U.S. dairy alternatives market, with an emphasis on end-to-end supply chain design. Students will develop skills in product strategy, sourcing, manufacturing, and distribution while balancing cost, scalability, and sustainability. 
  •  Analyze the U.S. plant-based milk market and evaluate competitor products, positioning, flavors, and packaging strategies 
  •  Identify target customer segments and develop product-market fit for macadamia nut milk offerings 
  •  Design a product portfolio, including flavors, sizes, and pricing aligned with consumer preferences and competitive benchmarks 
  •  Evaluate packaging solutions (e.g., Tetra Pak vs. alternative materials) considering cost, shelf life, sustainability, and regulatory requirements 
  •  Develop a procurement strategy for macadamia nuts, including sourcing options, cost variability, and supply seasonality 
  •  Assess manufacturing location options by analyzing trade-offs across cost, logistics, labor, infrastructure, and proximity to markets 
  •  Design an efficient supply chain from raw material sourcing through production to final distribution in the U.S. market 
  •  Evaluate distribution channels (retail, e-commerce, brokers) and logistics modes (air, sea, truck) for cost-effectiveness and scalability 
  •  Develop strategies to ensure supply chain resilience, including inventory planning, supplier diversification, and risk mitigation 
  •  Formulate an integrated go-to-market and operations plan that aligns product strategy with supply chain execution
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
Milestone #1
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #2
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #3
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #4
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #5
Guiding Questions
Deliverable
Suggested Outcome(s)

Explore the CapSource Case Library

Explore Case Library

The CapSource Case Library helps students explore real-world challenges faced by leading organizations across industries. Each case introduces a practical business or social impact problem and invites students to think critically about potential solutions.

Students can use cases to:

Discover potential career paths and industries
Learn how organizations approach strategy, operations, and innovation
Practice solving real-world challenges
Build a portfolio of real work product that showcase impact

Educators can register and browse the library for free. Upgrade for classroom use to bring experiential learning into your courses through case discussions, assignments, and competitions. The library is constantly growing and used by schools everywhere.

What you get when you upgrade:

Case notes and discussion/facilitation guides
In class presentation slides and teaching support materials
Visibility of student submissions and industry feedback
Evaluation tools and outcomes reporting

Unlock the Full Case

Create a free account to browse case materials, submit custom cases/case responses, and explore ways you can leverage this material to improve classroom engagement and enhance learning outcomes.

Register to View Full Case Details

Register Now

Already have an account? Log In

Educator or organization? Book A Demo