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Exploring Sustainable Packaging in the CPG Industry

Last Updated: 03/27/2026

Case Contributors

Jordan Levy

Co-Founder @ Fun Fusers for 6 year(s)

in/lordanjevy

Jordan is a serial education technology entrepreneur.

He has started two EdTech companies that are helping students transition from education to work. His method is to integrate real companies into the learning process through hands-on collaborations that expose learners to new industries and job roles by working on real projects with real stakeholders and stakes.

CapSource makes it easy for schools and companies to build scalable experiential learning and experiential hiring programs. Through free, premium, and enterprise software solutions, CapSource helps educators and companies coordinate, manage, and scale high-impact case-based and project-based programs designed to help next-gen talent learn, network, and get hired. Since 2017, CapSource has help 400+ different industry partners like DoorDash, True Religion, and the American Cancer Society collaborate with 8,000+ young professionals from over 150 global institutions including the University of Notre Dame, Harvard, and the SUNY System.

Jordan started his first education technology company, Real Time Cases (acquired), that raised over $2,000.000 in venture funding while an undergraduate at Lehigh University studying Accounting, Finance, and Entrepreneurship.

Outside of work, Jordan is passionate about cooking, hiking, traveling, sailing, tennis, public speaking, photography, mixology, and coaching/connecting fellow entrepreneurs.

Case Disciplines

Corporate Social Responsibility Operations Product Design & Development Purchasing, Logistics, Supply Chain

Skills & Expertise

Best Practices Identification Brand Benchmarking Competitive Analysis Cost-Benefit Analysis Environmental Impact Assessment Innovation Analysis Insight Synthesis Interviewing Lifecycle Analysis Material Science Research Process Mapping Product Category Research Qualitative Research Stakeholder Interviews Strategic Recommendations Supply Chain Analysis Sustainable Packaging Analysis Trade-Off Analysis
Background & Objective

The challenge or opportunity you are trying to address for the organization.

Sustainability has become a critical factor in the Consumer Packaged Goods (CPG) industry as companies face increasing pressure to reduce their environmental impact. Sustainable packaging, which uses materials and processes designed to minimize waste and reduce carbon footprints, has emerged as one of the key areas where companies are making a difference. However, transitioning to sustainable packaging presents challenges, including supply chain constraints, cost concerns, and the need to maintain product quality.

Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to evaluate how sustainability initiatives translate into real operational and strategic decisions within the CPG industry. By examining packaging choices across leading brands, students will connect environmental impact, supply chain constraints, and business performance to inform actionable recommendations. The project emphasizes applied research, stakeholder insight gathering, and strategic decision-making in a rapidly evolving area of consumer and corporate priorities. 

  •  Analyze how sustainable packaging strategies vary across high-volume CPG product categories and leading brands 
  •  Evaluate the environmental, operational, and cost trade-offs associated with different sustainable packaging materials and processes 
  •  Compare how companies balance sustainability goals with product quality, consumer appeal, and supply chain feasibility 
  •  Assess the business rationale behind adopting sustainable packaging, including brand positioning, regulatory pressures, and market demand 
  •  Synthesize insights from brand research and stakeholder interviews to identify common success factors and barriers 
  •  Develop strategic recommendations for CPG companies transitioning to sustainable packaging, grounded in real-world case evidence 
  •  Prioritize actionable steps that align sustainability initiatives with operational scalability and financial viability 
  •  Translate research findings into a clear, professional recommendation that reflects both environmental impact and business performance considerations
 
Key Action Items

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