LibrarySpill the Honey Civic Engagement ProjectsEmpowering the Future: Designing a Black History Merchandising Line for FISLL

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Empowering the Future: Designing a Black History Merchandising Line for FISLL

Last Updated: 03/27/2026

Case Organization

FISLL

https://fisll.com/

Case Contributors

Case Disciplines

Entrepreneurship Growth Strategy Marketing Product Design & Development Purchasing, Logistics, Supply Chain

Skills & Expertise

Audience Segmentation Brand Analysis Brand Partnerships Campaign Development Community Engagement Concept Development Consumer Behavior Analysis Content Creation Creative Direction Cultural Storytelling Distribution Strategy E-commerce Strategy Event & Pop-Up Planning Go-To-Market Strategy Influencer & Collaboration Strategy Marketing Strategy Merchandise Design Mission Alignment Mockup Creation Pricing Strategy Product Ideation Product Line Development Prototyping Retail Strategy Sales Strategy Social Media Strategy Storytelling Marketing Supply Chain Considerations Trend Analysis Value Proposition Development
Background & Objective

The challenge or opportunity you are trying to address for the organization.

FISLL is a purpose-driven lifestyle brand rooted in the values of Faith, Integrity, Sacrifice, Love, and Legacy. FISLL has launched a powerful Black History Collection to celebrate and amplify Black voices, culture, and history while fostering social and economic mobility in the Black community.
Learning Objectives

This is what students will learn as they complete the case.

This case centers on purpose-driven product design, brand storytelling, and socially conscious entrepreneurship. Students will explore how merchandise can function not only as a commercial product, but also as a cultural and narrative vehicle that amplifies identity, history, and community impact. 

  •  Analyze and align product design decisions with FISLL’s core values: Faith, Integrity, Sacrifice, Love, and Legacy 
  •  Conduct audience research to understand the motivations, preferences, and behaviors of consumers of purpose-driven brands 
  •  Translate cultural themes and historical narratives into meaningful, marketable product concepts 
  •  Develop creative merchandising ideas that balance authenticity, differentiation, and commercial viability 
  •  Create detailed product mockups and descriptions that communicate both aesthetic and symbolic value 
  •  Design storytelling-driven marketing strategies that connect emotionally with audiences and amplify cultural significance 
  •  Explore digital and grassroots marketing channels (e.g., social media, influencers, community events) to drive awareness and engagement 
  •  Develop sales and distribution strategies that consider accessibility, brand positioning, and scalability 
  •  Identify partnership and collaboration opportunities that enhance credibility and community impact 
  •  Integrate business strategy with social impact by designing products that contribute to cultural awareness and economic empowerment
 
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

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