LibraryCapSource OpenCasesDesigning an Innovative Go-To-Market Strategy for CapSource's Dynamic Case Library
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Last Updated: 03/24/2026
Case Organization
StartEd - NYU EdTech Incubator 2 MetroTech Center, Floor 8 Brooklyn, NY 11201
Case Contributors
Co-Founder @ Fun Fusers for 6 year(s)
in/lordanjevyHe has started two EdTech companies that are helping students transition from education to work. His method is to integrate real companies into the learning process through hands-on collaborations that expose learners to new industries and job roles by working on real projects with real stakeholders and stakes.
CapSource makes it easy for schools and companies to build scalable experiential learning and experiential hiring programs. Through free, premium, and enterprise software solutions, CapSource helps educators and companies coordinate, manage, and scale high-impact case-based and project-based programs designed to help next-gen talent learn, network, and get hired. Since 2017, CapSource has help 400+ different industry partners like DoorDash, True Religion, and the American Cancer Society collaborate with 8,000+ young professionals from over 150 global institutions including the University of Notre Dame, Harvard, and the SUNY System.
Jordan started his first education technology company, Real Time Cases (acquired), that raised over $2,000.000 in venture funding while an undergraduate at Lehigh University studying Accounting, Finance, and Entrepreneurship.
Outside of work, Jordan is passionate about cooking, hiking, traveling, sailing, tennis, public speaking, photography, mixology, and coaching/connecting fellow entrepreneurs.
Case Disciplines
Skills & Expertise
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Background & Objective
The challenge or opportunity you are trying to address for the organization. |
CapSource operates at the nexus of education and technology, offering a platform that connects academia with industry through real-world case studies. The company generates revenue by licensing its case library to educational institutions and businesses seeking to enrich their learning and development programs. CapSource's competitive advantage lies in its ability to offer highly customizable, industry-specific content that bridges the gap between theoretical knowledge and practical application. In the market, CapSource is perceived as an innovative leader, yet the challenge remains to maintain this status and continue driving value for its stakeholders. The educational technology industry is undergoing significant transformation, driven by advancements in digital tools, increasing demand for remote learning solutions, and a shift towards lifelong learning paradigms. Regulatory changes are also shaping the landscape, with a focus on data privacy and equitable access to educational resources. Technological change, particularly AI and machine learning, offers both opportunities and challenges for content personalization and delivery. Competition is fierce, with new entrants and established players vying for market share, pushing CapSource to continually innovate its offerings to stay ahead. The strategic importance of this moment cannot be overstated. As digital adoption accelerates, the opportunity to expand CapSource's reach and influence is immense. Failure to act decisively could result in lost market opportunities and diminished competitive positioning. |
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Learning Objectives
This is what students will learn as they complete the case. |
This case challenges students to craft a strategic go-to-market plan for CapSource, requiring them to navigate the complexities of digital marketing, product innovation, and strategic growth. Engaging with this scenario will develop skills that are critical in the fast-paced world of educational technology.
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Key Action Items
These are activities and action items you might want to complete in order to achieve the expected outcomes. |
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Milestone #3
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Milestone #4
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