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Career Path Discovery & User Journey Mapping

Last Updated: 03/22/2026

Case Organization

Tallo

https://tallo.com/

Mount Pleasant, SC

51-100

Case Contributors

Case Disciplines

Research, Analysis, Evaluation Training & Development UX/UI & Human-Centered Design

Skills & Expertise

A/B Testing & Experimentation for UX Improvements AI-Driven Personalization Strategy Behavioral Analysis & User Engagement Strategy Business Writing & Strategic Recommendation Development Competitive Benchmarking (EdTech UX Trends) Conversion Rate Optimization (CRO) Customer Journey Analytics & Funnel Analysis Data Analysis & KPI Development (Engagement - Retention) Feasibility Analysis & Implementation Planning Friction Point Identification & Drop-Off Analysis Information Architecture & Content Flow Design PowerPoint or Google Slides for Executive Presentations Product Experience Optimization Product Strategy & Feature Prioritization Stakeholder Analysis & Cross-Functional Alignment Strategic Trade-Off Analysis (UX vs. Resources) User Journey Mapping & Customer Experience Design User Persona Development & Segmentation UX/UI Design & Human-Centered Design Principles Wireframing & Prototyping (UX Concepts)

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

Tallo operates at the crossroads of education and technology, offering a platform that effectively connects students with educational and career opportunities. As a SaaS company, Tallo generates revenue through subscription models offered to educational institutions and employers seeking to connect with future talent. Its competitive advantage lies in its robust matching algorithm, user-friendly interface, and extensive network of partners in the education and employment sectors. In the current market, Tallo is perceived as an innovative leader, providing a unique value proposition that combines educational guidance with career advancement opportunities.The education technology industry is undergoing significant transformation driven by technological advancements, shifts in regulatory environments, and changing customer demands. The rise of AI and machine learning presents new opportunities for personalized learning and career guidance. Meanwhile, regulatory changes and increased competition from new entrants challenge existing players to continuously innovate. Students today expect seamless, intuitive digital experiences that are personalized to their unique needs. To remain competitive, Tallo must navigate these dynamics by enhancing its platform to meet these evolving expectations.This moment is strategically pivotal for Tallo because of the increasing demand for personalized education and career solutions. As more students and institutions turn to digital platforms for guidance, Tallo has the opportunity to expand its market share and solidify its role as a leader in the industry.
Learning Objectives

This is what students will learn as they complete the case.

Students will learn how to: 

  •  Map an end-to-end user journey, from first login to meaningful outcomes (e.g., finding opportunities), and identify where users drop off. 
  •  Diagnose key friction points in digital experiences, especially where users feel confused, overwhelmed, or disengaged. 
  •  Develop user personas to better understand different student needs, behaviors, and goals. 
  •  Translate user insights into targeted UX/UI improvements that make the experience more intuitive and engaging. 
  •  Design improved content flows and navigation, ensuring users can easily move from exploration to action. 
  •  Apply best practices from the broader edtech and product landscape to improve usability and engagement. 
  •  Evaluate when and how to introduce AI-driven personalization to enhance the experience without overcomplicating it. 
  •  Balance short-term UX wins vs. longer-term technology investments (e.g., design improvements vs. AI features). 
  •  Assess how product changes impact core metrics like engagement, retention, and conversion. 
  •  Prioritize recommendations based on feasibility, resources, and business value. 
  •  Build a clear implementation roadmap with milestones and trade-offs. 
  •  Anticipate risks such as resource constraints, execution challenges, and misalignment with user expectations. 
  •  Communicate a cohesive strategy that ties together user experience improvements and business outcomes. 
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

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