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Building Out Alumni Strategy for Fellowship Program

Last Updated: 04/02/2026

Case Organization

Repair the World

https://werepair.org/

1460 Broadway, New York, NY, USA

11-50

Case Contributors

Case Disciplines

Marketing Talent Management

Skills & Expertise

Alumni Engagement Strategy Development Communication Strategy Development Community Building Strategy Critical Review and Validation of AI-Assisted Outputs Customer Relationship Management (CRM) Concepts Data Synthesis and Insight Generation Data Visualization for Insights Communication Email and Digital Engagement Strategy Event and Programming Strategy Design Excel or Google Sheets for Data Analysis Focus Group Design and Facilitation Generative AI for Research Summarization and Drafting Support Google Docs for Collaborative Reporting Google Forms or Survey Tools for Data Collection Google Slides or PowerPoint for Presentations Journey Mapping for Alumni Experience KPI Development and Measurement Literature Review and Benchmarking Longitudinal Data Analysis Mixed-Methods Research Nonprofit Strategy and Mission Alignment Program Evaluation and Impact Assessment Qualitative Research Methods Quantitative Research Methods Retention and Engagement Metrics Analysis Segmentation and Persona Development Stakeholder Analysis Strategic Writing and Recommendation Development Survey Design and Distribution

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

Repair the World offers a year-long fellowship program for young professionals who partner with nonprofits addressing critical social justice issues.
Learning Objectives

This is what students will learn as they complete the case.

Nonprofit organizations increasingly rely on engaged alumni networks to extend their impact, strengthen community ties, and support long-term mission sustainability. In this case, students take on the role of strategic advisors to design an alumni engagement strategy for a social impact fellowship program. Through a combination of research, data modeling, and strategic design, students will develop a structured approach to understanding alumni needs and translating those insights into a scalable, mission-aligned engagement strategy. 
Students completing this case will be able to: 
  • Analyze the role alumni networks play in advancing mission-driven organizations, including how engagement contributes to community building, program visibility, and long-term impact. 
  • Evaluate existing alumni engagement models across comparable fellowship and nonprofit programs to identify high-impact practices and strategic gaps. 
  • Design a structured data collection approach—including surveys and qualitative methods—that captures alumni experiences, preferences, and long-term engagement drivers. 
  • Assess how alumni career paths, motivations, and past program experiences influence their likelihood to engage with the organization over time. 
  • Synthesize qualitative and quantitative insights to identify key themes, segmentation opportunities, and engagement patterns within the alumni base. 
  • Prioritize strategic initiatives, programming, and communication channels that align alumni interests with organizational goals and resource constraints. 
  • Develop a comprehensive alumni engagement strategy that outlines clear pathways for ongoing involvement, community building, and mission amplification. 
  • Recommend actionable, scalable approaches for leveraging alumni as advocates, contributors, and partners in advancing Repair the World’s long-term impact.
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
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Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #2
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Milestone #3
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