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Advocacy Plan and Day of Action to Promote Success for Black College-Bound High School Seniors

Last Updated: 04/28/2026

Case Organization


https://uncf.org/

1805 7th Street, NW, Washington, DC 20001, USA

51-100

Case Contributors

Case Disciplines

Community Organization and Social Action Marketing Operations PR & Communications Quality Control Talent Management

Skills & Expertise

Advocacy Strategy Barrier Identification Campaign Planning Coalition Building Community Engagement Content Creation Data Analysis Digital Campaigns Education Policy Analysis Equity & Access Analysis Event Planning Government Relations Grassroots Organizing Impact Measurement Media Outreach Messaging Development Partnership Development Presentation Design Program Management Public Policy Research Public Relations Social Media Strategy Stakeholder Mapping Storytelling for Advocacy Strategic Communications Survey & Feedback Analysis Trend Analysis Volunteer Recruitment & Training

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Background & Objective

The challenge or opportunity you are trying to address for the organization.

The United Negro College Fund (UNCF) aims to increase the number of Black high school seniors who matriculate into higher education institutions.

Learning Objectives

This is what students will learn as they complete the case.

This case challenges students to design a high-impact advocacy initiative that combines policy engagement, community organizing, and strategic communication to support Black college-bound high school seniors. It requires integrating research, stakeholder engagement, and event execution to influence decision-makers and mobilize public support. Students will explore how data, storytelling, and coalition-building can drive policy attention and resource allocation. The work reflects real-world challenges in civic advocacy, education equity, and campaign strategy. 
  •  Analyze current trends, disparities, and systemic barriers affecting Black high school seniors’ access to higher education 
  •  Evaluate how policy, funding, and institutional support influence college matriculation outcomes 
  •  Develop clear, evidence-based advocacy messages that connect data insights to actionable policy recommendations 
  •  Design a stakeholder engagement strategy targeting elected officials, community leaders, and partner organizations 
  •  Develop a comprehensive advocacy plan that integrates communications, partnerships, and grassroots mobilization 
  •  Design and execute a Day of Action that aligns logistics, messaging, and participant experience to maximize impact 
  •  Evaluate the role of social media and public campaigns in amplifying advocacy efforts and driving awareness 
  •  Synthesize research, advocacy strategy, and event execution into a cohesive initiative that advances educational access and opportunity for Black students
Key Action Items

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